We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.
Reach more visitors and connect with the wider visitor industry by engaging with us.
We can help you get your restaurant noticed by, and connect you with, the visitor industry.
Learn how you can further integrate yourself and your business in the local visitor industry.
Work with us to learn more about, and immerse yourself in, the Melbourne visitor industry.
Explore our Discover Your Own Backyard campaign and other opportunities for Local Councils.
Work with us to connect your retail business with the Melbourne visitor industry.
Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.
Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.
Our flagship industry event, MTIE returns for its ninth year in 2016 on Tuesday 6 September at Munich Brauhaus. A FREE opportunity to network with representatives of Greater Melbourne's visitor attractions and learn what's coming up across the city and regional Victoria through 2016/17.Read more
Explore the benefits and opportunities of growing your business through partnerships with other businesses that compliment your product.
The VIC Summit is the yearly meeting place for all VIC personnel to get inspired, learn from best practice examples and exchange ideas.
As the backbone of our tourism industry, transport networks create a safe and seamless way for visitors to get around and explore the city as well as creating visitor dispersal to surrounding regions.
In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.
Finding ways to increase the presence of Visitablility has made excellent business sense.