We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.
Reach more visitors and connect with the wider visitor industry by engaging with us.
We can help you get your restaurant noticed by, and connect you with, the visitor industry.
Learn how you can further integrate yourself and your business in the local visitor industry.
Work with us to learn more about, and immerse yourself in, the Melbourne visitor industry.
Explore our Discover Your Own Backyard campaign and other opportunities for Local Councils.
Work with us to connect your retail business with the Melbourne visitor industry.
Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.
Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.
Check-in to China is a 6-month immersive experience, in cultural understanding, language classes and professional development. It includes an 11-day study trip to Greater China, allowing participants the opportunity to gain the most up-to-date insights into the Chinese tourism market.Read more
If you are looking for the all latest about Melbourne's world-class tourism products and experiences, there's no better event than MTIE.
Join us for a feast of ideas! Gourmet lunch, and guest panelists for roust food tourism discussion, to celebrate Melbourne Tourism Week.
Heading into an election year, there has never been a better time for you to connect with key decision makers in the Victorian Government.
In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.
Finding ways to increase the presence of Visitablility has made excellent business sense.