GROWING INDUSTRY. INSPIRING VISITORS.

We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.

Select your industry to get started:

Visiting Melbourne?

Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.

Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.

VISIT MELBOURNE NOW

Upcoming Events View all

Visitor Servicing - A State of Mind!

Our expert Positive Psychologist, Mel Neil, will help you get on track to the inner most workings of the customers mind.

Young Tourism Network

Bringing together some of the leaders and experts in the respective fields to give you insights into what’s happening in the future.

Cyber Risk and Privacy Protection

Safeguard your business against cyber risks and ensure you have the right level of privacy protection.

View all

Visitability

We're working to make Melbourne the world’s most ‘Visitable’ city

In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.

Finding ways to increase the presence of Visitablility has made excellent business sense.