GROWING
INDUSTRY.
INSPIRING
VISITORS.

We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.

Select your industry to get started:

Visiting Melbourne?

Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.

Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.

VISIT MELBOURNE NOW

Upcoming Events View all

Tapping Into Tourism

Curious about growing your business by tapping into tourism?

Masterclass: Marketing to Chinese Visitors

Ways to reach, engage and grow your business with the growing China market.

VTIC Visitor Economy Forum

The 2018 VTIC & Tourism Australia calendars will be launched.

View all

Visitability

We're working to make Melbourne the world’s most ‘Visitable’ city

In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.

Finding ways to increase the presence of Visitablility has made excellent business sense.