We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.

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Visiting Melbourne?

Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.

Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.


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International Insights: Japan and Korea

Get ready to target these high volume markets, and gain the insider knowledge you need to create visitor-centric experiences that really pop!

Melbourne LIVE Tourism Forum

The Melbourne LIVE Tourism Forum returns in 2017 for its second year, bringing the concepts of Leadership, Innovation and the Visitor Experience to the fore once again.

Working Effectively with Unconscious Bias

This inspiring full-day workshop is only for graduates of the Melbourne Tourism Leadership Program.

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We're working to make Melbourne the world’s most ‘Visitable’ city

In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.

Finding ways to increase the presence of Visitablility has made excellent business sense.