GROWING
INDUSTRY.
INSPIRING
VISITORS.

We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.

Select your industry to get started:

Visiting Melbourne?

Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.

Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.

VISIT MELBOURNE NOW

Upcoming Events View all

Melbourne Tourism Industry Exchange

If you are looking for the all latest about Melbourne's world-class tourism products and experiences, there's no better event than MTIE.

The Ideas Feast

Join us for a feast of ideas! Gourmet lunch, and guest panelists for roust food tourism discussion, to celebrate Melbourne Tourism Week.

​MPs4Tourism Breakfast

Heading into an election year, there has never been a better time for you to connect with key decision makers in the Victorian Government.

View all

Visitability

We're working to make Melbourne the world’s most ‘Visitable’ city

In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.

Finding ways to increase the presence of Visitablility has made excellent business sense.