GROWING INDUSTRY. INSPIRING VISITORS.

We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.

Select your industry to get started:

Visiting Melbourne?

Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.

Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.

VISIT MELBOURNE NOW

Upcoming Events View all

Interview Me: Land the Job

Bring along a copy of your resume and questions to the event where Crown's experienced recruiters talk about how to prepare and build your resumes.

Travel & Tourism Open Day

Visit Holmesglen on Open Day to find out how to kick start your career in travel. You'll get to see their special tourism training room and they'll talk you through the skills and knowledge...

Victorian Tourism Awards Gala Ceremony

Celebrate Victoria’s tourism excellence in 2016. Be entertained by one of Australia’s favourite comedians Tommy Little and enjoy would-class catering.

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Visitability

We're working to make Melbourne the world’s most ‘Visitable’ city

In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.

Finding ways to increase the presence of Visitablility has made excellent business sense.