We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.
Reach more visitors and connect with the wider visitor industry by engaging with us.
We can help you get your restaurant noticed by, and connect you with, the visitor industry.
Learn how you can further integrate yourself and your business in the local visitor industry.
Work with us to learn more about, and immerse yourself in, the Melbourne visitor industry.
Explore our Discover Your Own Backyard campaign and other opportunities for Local Councils.
Work with us to connect your retail business with the Melbourne visitor industry.
Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.
Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.
Melbourne LIVE is a full day program of engaging speakers, addressing the issues facing the visitor industry. We have a dynamic conference format that includes international guest speakers, panels, plenaries and break out sessions, to really allow you to network, collaborate and get the most out of the day. Melbourne LIVE will be held on 31 May 2018.Read more
Curious about growing your business by tapping into tourism?
An annual full-day forum, bringing the concepts of Leadership, Innovation and the Visitor Experience to the fore.
Essential training to ensure your business is welcoming and inclusive to all members of the community.
In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.
Finding ways to increase the presence of Visitablility has made excellent business sense.