We empower Melbourne’s visitor industry to continually enhance the visitor experience and inspire visitors to explore and enjoy Greater Melbourne.
Reach more visitors and connect with the wider visitor industry by engaging with us.
We can help you get your restaurant noticed by, and connect you with, the visitor industry.
Learn how you can further integrate yourself and your business in the local visitor industry.
Work with us to learn more about, and immerse yourself in, the Melbourne visitor industry.
Explore our Discover Your Own Backyard campaign and other opportunities for Local Councils.
Work with us to connect your retail business with the Melbourne visitor industry.
Planning a visit to Melbourne? Already in town and looking for things to do, see, eat or drink? We can help you with all the information you need for a memorable stay through our Melbourne Now website.
Learn more about all the major city attractions and discover the lesser-known highlights, or follow one of our hand-picked itineraries for a Melbourne experience you’ll never forget. Get all the up-to-date suggestions with Melbourne Now.
Celebrate a successful 2016 at the industry Christmas party on Tuesday 6 December, presented by Destination Melbourne, VTIC and Melbourne Convention Bureau.Read more
Visit Holmesglen on Open Day to find out how to kick start your career in travel. You'll get to see their special tourism training room and they'll talk you through the skills and knowledge...
VIE is the day when you get to hear from Visit Victoria's overseas based Regional Managers and be part of interactive discussions with the local visitor industry.
Security experts will discuss some of the implications of the risks of terrorism and ways to plan for large scale events putting public safety first.
In 2011, we started a discussion about what it would take for Melbourne to be recognised as the world’s ‘most visitable city’. From this came the term ‘visitability’ - a concept focused on improving the critical services at every point of the Melbourne visitor journey.
Finding ways to increase the presence of Visitablility has made excellent business sense.