Content Marketing for Tourism

19 May 2016
9.00am - 5:00pm

Venue:

Citadines on Bourke

131-135 Bourke St, Melbourne VIC

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Rate: $200 (inc. GST) per person 

Creating unique content which connects visitors with your brand from the planning, booking and travel stages has never been so important. With consumers being bombarded by travel options and reviews before they even begin their booking process, you must find ways to grab their attention. 

In this era where businesses and organisations need to take control of their content, this workshop will give you the information needed to attract your audience through storytelling and create content that is fresh, relevant and informative.

About this workshop

The workshop will introduce you to the concept of content marketing and explain why it is taking the world by storm. You will be provided with case studies and examples of small, medium and micro-sized businesses that are successfully publishing their own content, in effect becoming their own media companies. 

Learn the practical roadmap so you too can start leveraging the power of social media and online publishing platforms to attract and connect with people interested in discovering Melbourne and all it has to offer.

Key Takeaways

  • Understand the media landscape and the informational wants and needs of today’s ‘connected consumer’.
  • The basics of content marketing: planning, development, production and distribution.
  • The importance of using content to humanise your business.
  • How to repurpose your content effectively across multiple channels.
  • How being a ‘multi-channel storyteller’ can help build credibility, authority and visibility for your brand.
  • The secrets of successful bloggers and multimedia content creators. Learn how to put these ideas to work immediately in your business.
  • How to develop a content-first mindset.
  • Understand where social media fits in the content marketing equation.

About the Facilitator: Trevor Young  

Trevor is a keynote marketing speaker, strategist and advisor specialising in content marketing and social media communications. His popular marketing blog PR Warrior, which he started in 2007, has been listed by both Smart Company and Search Engine Journal as one of Australia’s top business blogs. 

Trevor also hosts Reputation Revolution, the DIY personal branding podcast for business professionals, and is author of the book, microDOMINATION: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand


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