Make social media work for you

15 August 2017
9.00am - 5.00pm


Crowne Plaza Melbourne

1-5 Spencer Street, Melbourne, 3000

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Workshop overview

With the digital age comes new challenges and opportunities.  Taking advantage of social media is not as easy as it seems. There is a vast difference in being able to merely post content, and being able to actively seek out the right consumer for your product or service, and convert them into an engaged follower, and eventually a customer. This session will build on previous experience to take you and your business to the next level in social media marketing.


Social Media Strategy

  • How to build genuine engagement on Facebook and Instagram
  • How to strengthen your organic content and get the best reach
  • Remarketing and programmatic marketing tactics

Creating and curating engaging content

  • Focus on Facebook and Instagram, including tools and resources for creating great social content

Facebook - Advertising

  • Strategic advertising campaigns vs boosting posts for reach
  • FB Pixel implementation and benefits
  • FB Creative format options, including Carousel advertising

Facebook + Instagram – Researching and finding preferred audiences

Facebook - New options for posts based on your goal e.g. selling more tickets, driving traffic to your website, sharing a photo, reaching people living close by

  • Advertising options to achieve business goals - leveraging the different types of paid ad options available within the FB platform

Latest trends

  • The rise of video and how to leverage its power via Facebook and Instagram
  • Latest Facebook functionality updates [e.g. FB live, commenting as a business page in private groups]

An Introduction to analytics using Facebook

Influencer Outreach

  • How and why businesses can leverage Influencers
  • How to identify, engage and successfully work with Influencers

Q&A and discussion


The workshop is suited to anyone with basic knowledge of social media (mostly Facebook, however others will be covered too). The content and strategy will be skewed for the tourism industry and use relevant and real examples, thus anyone involved in the industry and keen to increase their knowledge of social media marketing should attend.

Meet the facilitators

The Digital Picnic: The Digital Picnic is a company run by Cherie Clonan and Catherine King - who met online, of course!

What started as friendly banter on a local Facebook group in the Inner Western suburbs of Melbourne, blossomed into what is now The Digital Picnic.

The Digital Picnic specialises in social and digital media workshops and events.

Cherie Clonan

Cherie is an award winning digital marketer, who is passionate about the difference best practice social media marketing can do for businesses and organisations.

She has a proven track record of bringing significantly increased social engagement, community growth and transforming social accounts.

Catherine King

Catherine is an accomplished and experienced marketing professional, with 20 years experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 12 years.

Possessing a broad range of technical and traditional marketing skills, Catherine's passion lies in the online space. Catherine has a natural flair for teaching and a genuine love for training and providing people with the skills to manage their own digital media and marketing. 

Thanks to our partners


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