Crowne Plaza Melbourne
1-5 Spencer Street, Melbourne, 3000
With the digital age comes new challenges and opportunities. Taking advantage of social media is not as easy as it seems. There is a vast difference in being able to merely post content, and being able to actively seek out the right consumer for your product or service, and convert them into an engaged follower, and eventually a customer. This session will build on previous experience to take you and your business to the next level in social media marketing.
Social Media Strategy
Creating and curating engaging content
Facebook - Advertising
Facebook + Instagram – Researching and finding preferred audiences
Facebook - New options for posts based on your goal e.g. selling more tickets, driving traffic to your website, sharing a photo, reaching people living close by
An Introduction to analytics using Facebook
Q&A and discussion
The workshop is suited to anyone with basic knowledge of social media (mostly Facebook, however others will be covered too). The content and strategy will be skewed for the tourism industry and use relevant and real examples, thus anyone involved in the industry and keen to increase their knowledge of social media marketing should attend.
Meet the facilitators
The Digital Picnic: The Digital Picnic is a company run by Cherie Clonan and Catherine King - who met online, of course!
What started as friendly banter on a local Facebook group in the Inner Western suburbs of Melbourne, blossomed into what is now The Digital Picnic.
The Digital Picnic specialises in social and digital media workshops and events.
Cherie is an award winning digital marketer, who is passionate about the difference best practice social media marketing can do for businesses and organisations.
She has a proven track record of bringing significantly increased social engagement, community growth and transforming social accounts.
Catherine is an accomplished and experienced marketing professional, with 20 years experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 12 years.
Possessing a broad range of technical and traditional marketing skills, Catherine's passion lies in the online space. Catherine has a natural flair for teaching and a genuine love for training and providing people with the skills to manage their own digital media and marketing.
Thanks to our partners