Introducing Alibaba

7 February 2017
8:45am - 11:00am


Sofitel Melbourne On Collins (Victoria Suite)

25 Collins St, Melbourne VIC 3000

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Essential digital tools to engage Chinese visitors

The China market continues to underpin Victoria’s international growth. At $2.3 billion, China’s share of expenditure to the State is 33.7% – more than the next six markets combined. Making your business visible and accessible to the China market requires the best digital travel listing and purchasing tools. 

About the event

To assist the Melbourne visitor industry achieve this goal, Destination Melbourne welcomes experts from the Alibaba Group to provide insights into two technology platforms: Alipay, China’s most popular e-wallet and Fliggy of Alitrip, a travel booking service used to effectively market products and services direct to the Chinese. 

Alipay is China’s most popular e-wallet and mobile payments app with more than 400 million users. Through this system you can make it easy for Chinese visitors to make cross-border payments, online payments and instore purchases.  Alipay Country Manager Kiki Wu will explain how this technology works, the benefits and how to integrate this payment system into your business.

Fliggy of Alitrip – Alibaba Group’s travel booking service – has more than 100 million registered users worldwide.  Tony Duan, Vice President of Fliggy of Alitrip, will explain how you can effectively market products and services direct to Chinese visitors using this portal.

This information session will conclude with morning tea and networking with the Alibaba team who can also advise on the travel expectations of Chinese visitors and answer all your tech related questions. 


Morning tea



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