International Insights: Japan and Korea

4 May 2017
9.00am - 5.00pm


Crowne Plaza Melbourne

1-5 Spencer Street, Melbourne

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About the workshop

Whether you are a tourism operator or part of the broader visitor economy, our expert presenter, Richard Beere, will guide you through the latest visitor statistics, opportunities to engage with key operators in the market, and practical advice on what you need to do to welcome and satisfy guests from Japan and Korea.

The day will be split into two workshops:

  • 9.00am to 12.30pm: Japan Market Insights
  • 1.30pm to 5.00pm: Korea Market Insights

Join us for one of the sessions, or for both at a discounted rate.

Did you know that visitor numbers from Japan and Korea have really started to take off?  Japan was Australia’s sixth largest inbound market for visitor arrivals, and South Korea was the ninth, generating $1.3 billion in total expenditure each - and that was just 2016. What's more is that both these markets are growing, and we want you to be ready to take them on! 

In their Tourism 2020 strategy, Tourism Australia is predicting that the Japan and Korean market has the potential to grow between $2.7 billion to $3.4 billion in total expenditure, by 2020. Are you ready for your share of this valuable market?

Join us in May, as we hone in on how to target these markets, and gain the knowledge you need to create unique visitor-centric experiences, whilst also developing the confidence to service these visitors to the highest standard while they are your guests.

Key learning outcomes

The workshop will cover the following valuable insights for the Japan and Korea markets:

  • Market Prioritising: Should I be in this market?
  • Visitor profiling: Who are these visitors and what are they looking for?
  • Market segments: Which areas of those markets should I focus on?
  • Sales and Marketing: How do I promote, distribute and sell my product to them? 
  • Product tailoring: How do I make my product relevant to them?   

Meet the facilitator

Richard Beere - Fastrack Asian Solutions

Richard is the managing director of Fastrak Asian Solutions, a company established in 2011 to help Australian organisations build business with Asia. 

His career has been tourism focused, involving 8 years with Tourism Victoria in various Australian capital cities; and 23 years with Tourism Australia where he held regional management positions within Asia and the USA , ran their Eastern market operations, and their global operations.

Richard was part of the teams that succeeded in making Australia the first western destination to gain Approved Destination Status in China; and that secured China Southern Airlines to initially fly to Australia. He was also instrumental in the development of Tourism Australia’s original China Development Plan - most of which is still in use today.

Richard has spent nearly half his professional life working and living in Asia, and has developed great experience in international business, government and commercial arenas, strategic management, marketing and communications.

With a passion for building bridges between people, cultures and markets; Richard is also a senior manager with a proven track record of delivering above target business results, revenue growth, and successful market development strategies.

In 2011 he received the Outstanding Individual Contribution to the Industry Award from the Australian Tourism Export Council (ATEC) in recognition of his efforts.

Costs and Inclusions

$180 per session or $320 for both sessions.

Lunch is provided for those doing both sessions.

Thanks to our partners


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