Working towards Melbourne becoming the world’s most 'visitable' city
Find out how we will continue to inspire Melbourne’s visitor industry to excel in delivering the best experiences and encouraging visitors to explore and enjoy Melbourne.
This session is for anyone who would like to know more about the demographics and motivations of visitors to Melbourne, the tourism industry structure and more.
Create the visitor experiences that are personalised, contextualised and with an eye to the future
Tell your story, grow your audience, build your brand and your business
Leading Melbourne’s tourism industry into the next generation
As the backbone of our tourism industry, transport networks create a safe and seamless way for visitors to get around and explore the city as well as creating visitor dispersal to surrounding regions.
Melbourne’s only travel expo - the opportunity for the tourism industry to network and educate all sectors of our industry.
Essential digital tools to engage Chinese visitors and make your business visible and accessible to the China market
Our expert Positive Psychologist, Mel Neil, will help you get on track to the inner most workings of the customers mind.
Get ready to target these high volume markets, and gain the insider knowledge you need to create visitor-centric experiences that really pop!