Tourism Explained Briefing

28 April 2016
3:00 – 5:00pm plus networking drinks


Citadines on Bourke

131-135 Bourke St, Melbourne VIC

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Rate: $30 inc. GST per person 

Facilitator: Ray Shleibs with special guests 

This session is for anyone who would like to know more about the demographics and motivations of visitors to Melbourne, the tourism industry structure and learn about opportunities to engage and network more within the visitor industry.  

You’ll learn how to stay informed about visitors to Melbourne and how to capitalise on opportunities for increased visitation.  
The briefing will cover: 

Who is involved in Melbourne tourism and what do they do?

  • Industry structure
  • The key tourism organisations and their roles in the industry
  • The main distribution players
  • How do they all fit together?

How do you engage with them and Why?

  • Key points for working and engaging with non-distribution players
  • Working with wholesalers and inbound tour operators
  • Industry networking opportunities
  • Tourism workshops and training opportunities

Who are the visitors to Melbourne?

  • Demographics
  • Persona profiles
  • Motivations

Why and How are they coming to Melbourne and What do they do when they get here?

  • Arrival statistics
  • Activities
  • Behaviours
  • Melbourne market position

How can you work with the industry to attract more visitors?

Visit Victoria

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