Citadines on Bourke Melbourne
131-135 Bourke Street
Melbourne, VIC 3000
Tourism Masterclass: Marketing to Chinese Visitors
7 February 2018
9.00 am – 5.00 pm
$300 inc GST
Facilitator: Sherry Xu, Managing Director of Sherry Link Communications
Are you looking for an opportunity to tap into the Chinese visitor market, or take the next step marketing to Chinese visitors who you’re currently engaging?
In this workshop, we will look at ways to reach, engage and grow your business with the growing China market. Sherry will take you through current trends, as well as simple but effective practices to help you understand Chinese visitors more. Using successful case studies to inspire your own ideas, the workshop will help you understand your audience and develop practical and achievable ways of working with them.
First half of the day
Hitting the Bulls-Eye: Knowing your Target Audience
Second half of the day:
Understand Chinese social media
About the facilitator
Sherry Xu is the founder of Sherry Link Communications, an international marketing PR and social media agency providing integrated marketing services to China.
Sherry holds a Master’s Degree in Marketing from Monash University. She has held a number of senior marketing positions in the both within China and here in Australia.
In 2011, Sherry established her own marketing and PR agency in Shanghai. She worked with numerous brands such as Garuda Indonesia, Thailand Convention and Exhibition Bureau, Tourism Korea, Tourism Turkey, Hong Kong Tourism Board and Star Alliance.
In 2014, she moved back to Melbourne and opened another office here, re-branding as ‘Sherry Link Communications’ in 2015. Sherry has been working closely with local government agencies and organisations such as the Department of Education and Training, Melbourne Airport, Global Ballooning, Zoos Victoria and StayWell Hotel Group.
With nearly 10 years in the industry, she knows what you need to succeed in the China market.