Get your venue noticed and connect with the visitor industry

Visitor marketing opportunities 

We offer a range of opportunities for Melbourne’s hospitality industry to reach local, regional, interstate or international visitors. Businesses can choose to feature in one of our leading visitor guides, maps or utilise the range of opportunities presented by our Melbourne Now campaign. 

  • Official Visitor Guide. Melbourne’s flagship guide, recognised as the authentic and official guide for Melbourne. Find out more
  • Chinese Official Visitor Guide. The most widely circulated market-specific destination guide in Victoria. Find out more
  • Cruise Arrivals Guide. A map and brochure in one, designed to help passengers plan their on-shore visit. Find out more
  • Melbourne Now. Melbourne Now is a year-round marketing program designed to specifically target the regional Victorian market. Melbourne Now encompasses a quarterly magazine, a website, eNewsletter, tactical campaigns and the annual Melbourne Accommodation Guide, ACCOM. Find out more

Visitability Program

Working towards Melbourne becoming the world’s most ‘visitable’ city

Destination Melbourne's unique Visitability Program is focused on improving the critical services at every point of the visitor journey in Melbourne and across Victoria.

If your business is leading the way with one or more of these Visitability factors, we would love to feature your work as a case study and showcase it to the visitor industry. 

Contact Sharna Crosbie to find out more about this opportunity, or the program in general.

Industry events and business development 

Our program of events, workshops and forums are designed to provide key information to the visitor industry whilst promoting industry development and creating networking opportunities.

Our events, plus other key visitor industry events, are shared via our Events Calendar and in our monthly Inspiring Industry eNewsletter.