Melbourne’s incredible Greater China opportunity
Destination Melbourne is pleased to announce our Check-in to China program will return in 2017, coinciding with Tourism Australia’s China-Australia Year of Tourism. China is undeniably Melbourne’s most important inbound tourism market.
Check-in to China is a 6-month immersive experience, in cultural understanding, language classes and professional development. It includes an 11-day study trip to Greater China, allowing participants the opportunity to gain the most up-to-date insights into the Chinese tourism market.
In the year ending December 2016, China market growth increased by 16.1%, to reach 569,000 visitors. Chinese visitor expenditure increased by 8.3% to reach $2.4 billion, and overwhelmingly China’s share of expenditure to Victoria, is more than the next six markets combined.
So where are these visitors going when they come to Melbourne? What are they doing, what do they like and how can your business be ready to welcome them? We found out this and more, in our first Check-in to China program, in 2016, and we're ready to expand on those learnings, and garner new insights in 2017.
Now is the time to understand the China market and develop your China strategy.
In 2017, our Check-in to China program will be once again facilitated by Lindsay Goding of GAO Group International, who will provide informative workshops, escort the group on an 11 day study trip to Greater China as well as conduct one to one tailored mentoring and expert advice to all participants.
We are very pleased to offer these program inclusions this year.
Full 2017 prospectus and itinerary here
Full 2017 terms and condition are here
Expressions of interest close 30 June
A glimpse of the adventure that our 2016 participants had in China. Could this be you in 2017?
“The insight into Chinese culture was certainly important. I have a greater understanding and respect for China and the people after the trip, which I constantly use in my business. The opportunities are enormous.”
“It was so amazing. The jam-packed itinerary was incredible. I would recommend the trip to anyone in the industry, and would definitely do it again.”
Jonas Le Souef - Lightning Ridge Opal Mines
“All the speakers provided us with useful information from their respective points of view, and shared with us their vast knowledge of the travel and tourism industry in great detail. I personally found them all to be beneficial.”
Lisa Oatham - Business Development Executive for Skybus
Interested in partnering with us on Check-in to China in 2017?
Contact Tina Seirlis and join these 2017 partners