Melbourne’s incredible China opportunity
China is Melbourne’s largest inbound tourism market. Now is the time to understand the China market and develop your China strategy.
Check-in to China is an immersive experience, including a series of workshops [approximately 20-25 hours spread out over 3 months] in cultural understanding and professional development. It also includes a study trip to China, allowing participants the opportunity to gain the most up-to-date insights into the Chinese tourism market.
In the year ending December 2016, China market growth increased by 16.1%, to reach 569,000 visitors. Chinese visitor expenditure increased by 8.3% to reach $2.4 billion, and overwhelmingly China’s share of expenditure to Victoria, is more than the next six markets combined.
If you would like to know more about Check-in to China, contact Sharna Crosbie.
As an example, in 2017, we offered these inclusions:
A glimpse of the adventure that our 2016 participants had in China. Could this be you in a future Check-in to China program?
“The insight into Chinese culture was certainly important. I have a greater understanding and respect for China and the people after the trip, which I constantly use in my business. The opportunities are enormous.”
“It was so amazing. The jam-packed itinerary was incredible. I would recommend the trip to anyone in the industry, and would definitely do it again.”
Jonas Le Souef - Lightning Ridge Opal Mines
“All the speakers provided us with useful information from their respective points of view, and shared with us their vast knowledge of the travel and tourism industry in great detail. I personally found them all to be beneficial.”
Lisa Oatham - Business Development Executive for Skybus
Past participants have included: