China Itinerary

A detailed itinerary for our China tour

Please note: this itinerary is subject to change. The final itinerary will be provided one month prior to travel.

Breakfast (B) Lunch (L) Dinner (D) 

DAY ONE [TRAVEL DAY] SUNDAY, 23 OCTOBER

00.00 [TBA]    Arrive into ShanghaI [flights not included in the program]
Meet and Greet by Destination Melbourne staff and transfer to accommodation. 

Overnight Shanghai hotel [TBA] 

DAY TWO [SHANGHAI] MONDAY 24 OCTOBER 

B-L-D

09.30-13.30    MARKET BRIEFING WORKSHOP, hosted by Visit Victoria. 

Join industry experts and guests from Tourism Victoria, Tourism Australia, Contineo Marketing, Victorian Government Business Office, Sovereign Hill, media representatives and Melbourne graduates (includes lunch). Topics to include:

  • Chinese economy
  • China strategies/overview 
  • Travel distribution system
  • Traveller segments – Group/ADS/FIT/niche 
  • Airline industry 
  • Marketing and Campaign activity 
  • Media landscape 
  • Digital environment 
  • Education sector 

13.30-17.00 TOURISM STUDY VISIT - SHANGHAI

The aim of the tourism study visits is to identify the main product offering in the city and observe how the locals interact with the product and what visitor services are provided. We will visit tourism precincts including the Bund and a local residential area to see how the local people live.

18.30-21.30 WELCOME DINNER

Overnight Shanghai hotel [TBA]

DAY THREE [SHANGHAI] TUESDAY 25 OCTOBER 

B-D

09.00-13.00 VISITABILITY RACE AROUND SHANGHAI 

Split into groups and navigate your way through the streets of Shanghai to explore the city through the Visitability lens – assessing the sense of welcome, transport networks, digital connectivity, accessibility and integrated messaging across the city.

Travelling like a local you’ll experience the Shanghai public transport system, tourist icons, retail and food outlets and practice your Chinese language. The purpose of this experience is to give you greater insight into the Chinese way of life and understand the important factors that are necessary for customer satisfaction at each touchpoint across the city. 

Finish the amazing race at a local Chinese restaurant – lunch at own cost. 

13.00-TBA FREE TIME FOR BUSINESS AND NETWORKING OPPORTUNITIES

An afternoon of free time for you to arrange you own business meetings, meet local partners and undertake additional business activities

TBA-TBA GROUP DINNER with special guests

Dine with special guests from the hospitality/wine/retail sectors at a modern Chinese restaurant with 3-4 stakeholders as guest speakers. We'll be briefed by a wine expert who will provide insight into the growing wine industry in China, and a retail expert who will provide insight into Chinese retail behaviours and expectations and the very latest consumer trends. 

Afterwards, we’ll visit a local shopping centre for a guided walk through to observe the brands, shopping behaviours and service provided.   

Overnight Shanghai hotel [TBA] 

DAY FOUR [SHANGHAI + NANJING] WEDNESDAY 26 OCTOBER

B-L-D

09.00-13.00 TRAVEL AGENT VISITS

Visit a Tourism Victoria Key Distribution Partner who will provide a briefing about the retail sector and insights into Chinese travellers' booking habits and expectations. We will also visit CTrip – a major online agent for a briefing about the presence of online travel agents in China. 

Lunch will be provided as part of this visit. 

15.00-16.41 TRAIN FROM SHANGHAI TO NANJING

Experience China's fast train as we travel 300km in under two hours.

19.00 NANJING DINNER AND CULTURAL EXPERIENCE

We take an informative tour of the Confucius Temple before dinner together at a local restaurant. 

Overnight Nanjing hotel [TBA] 

DAY FIVE [NANJING + BEIJING] THURSDAY 27 OCTOBER 

B-L

9.00-12.00 TOURISM CULTURAL EXPERIENCE - NANJING

Nanjing is a second-tier city of China. We will identify the main differences in behaviours and expectations between first- and second-tier residents.
As the former capital of China, Nanjing has seen some very significant historical events. We visit the Nanjing Massacre Museum to learn about the history between Japan and China, the Yangtze River Bridge and other local areas before arriving at a local restaurant for lunch.

12.30-13.30 NANJING NETWORKING LUNCH

We will invite 3-4 stakeholders to join us for a briefing over lunch. Our guests are TBA but possible invitees may include representatives from the Victorian Government Business Office, KDP travel agents and Hamer Scholarship recipients to discuss the travel habits of the Chinese residents of second tier cities and how to market to them.  

16.03-20.29 TRAIN FROM NANJING TO BEIJING

Watch more than 1000km of Chinese countryside fly past in less than five hours. Dinner to be by own arrangements at the train station. 

Overnight Beijing 4-star hotel [TBA] 

DAY SIX [BEIJING] FRIDAY 28 OCTOBER 

B – L – D

07.30 OPTIONAL TAI CHI

Embrace the day in this morning Tai chi class for those who wish to learn about this traditional Chinese martial art [additional costs apply]

09.00-12.00 TOURISM CULTURAL EXPERIENCE - BEIJING

To understand more about the Chinese culture and significant historical events, we will visit Tiananmen Square and the Forbidden City. 

12.00-13.30 LUNCH AND DIGITAL BRIEFING

First thing to know is that Twitter, Facebook and YouTube are blocked in China and Wechat is critical for everyday life from sharing posts and chatting with friends to paying taxis, transferring money and shopping. 

We will brief you on all the latest info on Chinese search engines, photo sharing, professional social networks and blogs. Our guest speaker from Dragontrail Interactive will provide insight into the digital landscape, travel trends and the best way to reach the Chinese visitor through digital marketing. 

13.30-17.00 FREE TIME FOR BUSINESS AND NETWORKING OPPORTUNITIES

An afternoon of free time for you to arrange you own business meetings, meet local partners and undertake additional business activities

18.30-21.30 BEIJING NETWORKING DINNER with special guests 

Dinner will be a traditional Chinese banquet or Peking Duck with 3-4 key stakeholders as guests. Exact attendees are TBA but could include representatives from Tourism Australia, City of Melbourne Tianjin staff, World Tourism Cities Federation and local Aussie Specialist travel agents. 

Overnight Beijing 4-star hotel [TBA] 

DAY SEVEN (BEIJING) SATURDAY 29 OCTOBER

B-L-D

9.00-17.00 TOURISM CULTURAL EXPERIENCE - THE GREAT WALL OF CHINA + HUTONG LANEWAY TOUR

No trip to China is complete without visiting the Great Wall. It’s one of the wonders of the world, with a history spanning over 2000 years. We’ll visit this tourism icon with our Visitability hats on, identifying the factors that make for an enjoyable visitor experience for the locals. 

19.30-22.00 FAREWELL DINNER
Rest assured, we will have a special farewell dinner and cultural experience is planned for this evening. 

Overnight Beijing 4-star hotel [TBA] 

DAY EIGHT [TRAVEL DAY] SUNDAY 30 OCTOBER 

B

00.00 [TBA] TRANSFER TO AIRPORT

Inclusions

  • 7 nights' accommodation in single occupancy in centrally located 4 star accommodation with Wi-Fi
  • Air transportation, including taxes, courtesy of exclusive airline partner Xiamen Airlines
  • Breakfast daily [x7]
  • Lunch x5
  • Dinner x5
  • Airport transfers [group transfer]
  • Alcoholic beverages for welcome lunch [Shanghai] and farewell dinner [Beijing]
  • Local English-speaking guide for tourism cultural experiences
  • Services of Lindsay Goding as tour escort
  • Bottled water daily
  • Comfortable coach travel for tourism cultural experiences
  • Train tickets for Shanghai to Nanjing and Nanjing to Beijing
  • Entry costs and local transport costs for all tourism cultural experiences and Visitability race around Shanghai experience
  • Hotel porterage
  • Valuable networking opportunities with key industry stakeholders based in China 


Exclusions 

  • China visa
  • Alcoholic beverages [except for welcome lunch and farewell dinner]
  • Travel insurance
  • Items of a personal nature i.e. laundry, business centre services, phone calls, hotel incidentals
  • Meals not listed as included in above itinerary
  • Interpreter service and transfers for private business meetings during trip
  • Additional accommodation outside the 7 nights provided 
  • Tipping [estimate AUD$80-90 pp for tips] 


Read all the Terms and Conditions

TRAVEL INSURANCE 

All participants will be required to obtain comprehensive travel insurance to cover them for overseas medical emergencies/assistance, overseas medical/hospital expenses, cover for travel documents, cover for time delays, cancellation fees and loss of deposits and personal luggage items. 
A copy of your travel insurance must be provided at time of paying your Check-in to China deposit. 

CHINA VISA and PASSPORT

A visa is required for entry into China. We will provide an invitation letter to assist you with your visa application. We recommend applying for your visa no later than two months prior to departure as they can take up to 6 weeks to process.

You will need at least six months validity on your passport at time of arrival into China. 

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