Local Council Engagement Program

Whether you are a council developing your first tourism strategy or an established tourism destination, Destination Melbourne can support your endeavors through a range of marketing and industry development activity.

We can assist economic development and tourism managers to champion the value of tourism internally within their council, educate local businesses and residents, and help market products, festivals and attractions to the local community and beyond.

How Destination Melbourne can help your council

Set the vision 

We offer support so that you get the strategy right by presenting to the council on the value of tourism and assisting with community consultation and facilitation. We will provide access to statistics on the visiting friends and relatives market and key visitor case studies.

Build passion within the community 

Through a number of channels – presentations to community and business on the benefits of tourism, the Discover Your Own Backyard campaign, and Tourism Excellence workshops focusing on customer service, visitor market insights and product design – Destination Melbourne can help create a level of excitement about the tourism industry and what it can offer the community.

Reach visitors to Melbourne

Whether they come from the other side of the city or from halfway around the world, you can reach visitors by becoming part of Destination Melbourne’s partnership programs, print and digital publications, or by taking part in the Melbourne Tourism Industry Exchange or networking events.