Melbourne Tourism Week

Celebrating the tourism industry

Melbourne Tourism Week is a week that we celebrate the impact of tourism on Melbourne’s economy, and everything that the industry contributes to make Melbourne the coveted destination that it is.

Melbourne Tourism Week 2018 was held in 8-14 September. 

This year, the week was celebrated under the theme of ‘Power Up’, to complement the United Nations World Tourism Organisation’s theme for this year’s World Tourism Day - ‘Tourism and the digital transformation’.

The tourism industry has traditionally been one of the best and earliest adopters of the latest technological advances in the interest of business. Today’s market requires the development of greater predictive capabilities for brand applications, customer satisfaction, and business development – while understanding every stage of the consumer experience.

It no longer makes sense to distinguish between digital and non-digital customers. Today, all marketing tactics have a digital component, and most consumer journeys include digital micro-moments. That’s why Melbourne Tourism Week 2018 invited the tourism industry to ‘Power Up’, and embrace the full breadth of the digital transformation and the innovation process.

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What happens in this week?

The Exchange 

At the centrepiece of Melbourne Tourism Week, is one of Destination Melbourne's major events, The Exchange, formerly known as the Melbourne Tourism Industry Exchange (MTIE). The Exchange is a premium B2B event, exclusive to tourism industry businesses and professionals.

In 2018, the event was held on 11 September at the Melbourne Convention & Exhibition Centre (MCEC). Over 500 industry professionals attended The Exchange to find out more about the 79 Victorian tourism businesses that exhibited at this year's event.

The Ideas Feast 

The Ideas Feast invites tourism industry professionals to come together for a special meal and some valuable networking time with key tourism and hospitality guest speakers.

In 2018, our event was held at Encore St Kilda with over 100 people attending the event to hear from the legendary, Alla Wolf-Tasker, Culinary Director and Co-proprietor of The Lakehouse, Stuart Gregor, Co-founder of Four Pillars Gin, and chef and Pastuso owner, Alejandro Saraiva.

Read the wrap up of Melbourne Tourism Week 2017 here