Melbourne Tourism Week

8-14 September 2018

Melbourne Tourism Week 2018 will be held during 8-14 September.

Melbourne Tourism Week is a week to celebrate the impact of tourism on Melbourne’s economy, and everything that tourism contributes to make Melbourne the coveted destination that it is.

This year, Melbourne Tourism Week will be celebrated under the theme of ‘Power Up’, to complement the United Nations World Tourism Organisation’s theme for this year’s World Tourism Day - ‘Tourism and the digital transformation’.

The tourism industry has traditionally been one of the best and earliest adopters of the latest technological advances in the interest of business. Today’s market requires the development of greater predictive capabilities for brand applications, customer satisfaction, and business development – while understanding every stage of the consumer experience.

It no longer makes sense to distinguish between digital and non-digital customers. Today, all marketing tactics have a digital component, and most consumer journeys include digital micro-moments. That’s why Melbourne Tourism Week 2018 invites the tourism industry to ‘Power Up’, to embrace the full breadth of the digital transformation and the innovation process.

In doing so, the theme also reflects our industry’s commitment to excellence, to reach higher, strive for more and always seek to ‘Power Up’ our businesses and our teams.

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What happens in this week?

The Exchange 

At the centrepiece of Melbourne Tourism Week, is one of Destination Melbourne's major events, Melbourne Tourism Industry Exchange (MTIE). Now called, The Exchange, the event has been given a new name and visual identity to reflect the value of the exhibition and decentralise the focus of the name from Melbourne alone.  

The Exchange will be held on Tuesday 11 September at the Melbourne Room of the Melbourne Convention & Exhibition Centre (MCEC). Read more about this event here.  

The Ideas Feast 

This year, our innovative dining experience, The Ideas Feast, will be held on Friday 14 September. at the Encore St Kilda. After last year's event sold out, we are expecting this to be another popular event. Stay tuned for more details of this, and other tourism week events.

Accessibility Weekend

More than 25 Victorian venues will open their doors to wheelchair users and their carers for free this 8 to 9 September, as part of Independence Australia’s Accessibility Weekend.

Now in its 14th year, Accessibility Weekend signifies the importance of access and inclusion for people living with a physical disability and forms part of Spinal Cord Injury Awareness Week, from 3 to 9 September, and is also part of Melbourne Tourism Week from 9 - 14 September.

Read the wrap up of Melbourne Tourism Week 2017 here

Stay tuned for more events during Melbourne Tourism Week.