Melbourne Tourism Week

Visitability Starts With Us!

Melbourne Tourism Week 2017 was celebrated during 4-10 September, under the theme of Visitability starts with us, as we drive our city from world's most liveable to most visitable.

It was a week to celebrate the impact of tourism on Melbourne’s economy, and everything that tourism contributes to make Melbourne the coveted destination that it is.

This year, the week was celebrated with more than 800 participants across a series of events, and included one of Destination Melbourne’s major events, the Melbourne Tourism Industry Exchange. 

We once again worked to highlight the best of the visitor economy and we showcased how we can further improve our city’s tourism product, towards becoming the most visitable city in the world. 

Read the wrap up of Melbourne Tourism Week 2017 here

We will announce plans for Melbourne Tourism Week 2018 in the new year.

Faces of Industry

During Melbourne Tourism Week 2017, we launched our new video. Our industry is made up of so many interesting and talented people who work behind the scenes to create memorable experiences for our visitors. Melbourne Tourism Week is about recognising and celebrating all of these wonderful people who contribute to our industry.