Melbourne Tourism Week

Visitability Starts With Us!

Melbourne Tourism Week 2017 will be celebrated under the theme of Visitability starts with us, as we drive our city from world's most liveable to most visitable.

It's time to celebrate the impact of tourism on Melbourne’s economy, and everything that tourism contributes to make Melbourne the coveted destination that it is.

Last year, the week was celebrated with more than 800 participants across two days, and included one of Destination Melbourne’s major events, the Melbourne Tourism Industry Exchange. 

This year, we will once again highlight the best of the visitor economy and showcase how we can further improve our city’s tourism product, towards becoming the most visitable city in the world. 

Stay tuned, as for more updates in a full week of activities.

Faces of Industry

Our industry is made up of so many interesting and talented people who work behind the scenes to create memorable experiences for our visitors. Melbourne Tourism Week is about recognising and celebrating all of these wonderful people who contribute to our industry.

Melbourne Tourism Week – the countdown begins

4 Sep – 10 Sep 2017

Melbourne Tourism Week celebrates the value of our visitor economy and the faces behind the scene which make our city not only liveable but visitable.

Visitability starts with us!!

Collaboratively, we can raise the bar as an industry and create the world’s most visitable city.

Melbourne Tourism Week, celebrating its 10th year, invites you to actively participate in a week of professional development activity that will provide you with product knowledge, innovative ideas, networking opportunities and experiences that will empower you to achieve excellence, whilst also reminding you how lucky you are to work in such an exciting and progressive industry in the world’s most liveable city.


Monday 4 September - Keep your eyes on our social feeds!

We are on Facebook, Twitter and Linkedin. Stay tuned for all our #MelbourneTourismWeek news

Tuesday 5th September - MTIE at the MCG

Attend the Melbourne Tourism Industry Exchange hosted by our venue partner – the iconic Melbourne Cricket Ground. 

Wednesday 6 September - MPs4Tourism Breakfast

VTIC's MPs4Tourism event offers you a rare opportunity to sit with elected officials and voice your concerns, highlight opportunities and share your ideas

Thursday 7 September - Young Tourism Network and Young ATEC Drinks

Join the Young Tourism Network (YTN) and Young ATEC (yATEC) in celebrating Melbourne Tourism Week at Sea Life Melbourne Aquarium. 

Friday 8th September - Destination Melbourne presents: The Ideas Feast

Step into the Craft & Co in Collingwood – an innovative dining space for some valuable networking time with key tourism and hospitality guests.

Sunday 10 September - Les Clefs d'Or Australia Melbourne Hospitality Industry Scavenger Hunt

The third annual Melbourne hospitality industry scavenger hunt! A chance for hospitality industry staff to form teams of four and follow the clues around Melbourne to compete for great prizes, while seeing more of our city from a visitors point of view

Saturday 9 September and Sunday 10 September - Accessibility Weekend. 

Stay tuned for more details soon!

In its 13th year, the Accessibility Weekend sees attractions open their doors for free to people who uses a wheelchair and to their carer. Accessibility Weekend aims to highlight the importance of accessible communities and celebrates attractions who have made a commitment to providing access and inclusion to those with physical disabilities.