Tourism Awards Mentoring Program

Get help with your 2019 awards submission

The RACV Victorian Tourism Awards represent an industry framework for peer recognition which fosters a culture for business development excellence and innovation.The Awards have assisted the Victorian Tourism Industry for over 30 years in striving for excellence. 

More than 3000 businesses have entered the Awards and have benefited through examination of their business practice, with many recognised as winners at a national level.

Tourism Awards Mentoring Program

Get help with your awards submission

Writing an awards submission can be daunting, so we allocate the services of an experienced Program Support Officer, Natalie Pickett, to guide you through the submission process. Natalie has more than 20 years’ experience in tourism and related industries, including time as a Victorian Tourism Awards judge. 

The Mentoring Program is free but limited to five businesses only.

If you are a Melbourne business interested in a first timeentry to the 2019 RACV Victorian Tourism Awards, we can help you plan and write your submission. There are 30 different categories you can enter. 


  • Natalie’s online mentor program which has videos and PDF modules with expert advice on how to prepare an Award winning submission
  • Ongoing support throughout the program
  • 1x complete submission review per entrant

Whilst winning an award is the ultimate accolade for service and product excellence, the process of writing a submission is beneficial in itself - you define your business plan, assess your marketing strategies and take time out to look holistically at your business to find the potential growth opportunities. Not to mention the fun and frivolity that takes place at the RACV Tourism Awards gala in November! 

If you are interested in applying for this year's program or want to find out more, please contact Sharna Crosbie: 03 9869 2407 or via email.


2018 RACV Victorian Tourism Awards 

Read about the 2018 awards ceremony here and view the full list of winners. 

In 2018, Natalie mentored four businesses through this program - Punting on the Lake (won bronze for category Tours & Transport Operators), Melbourne Private Tours (finalist for category Tours & Transport Operators), City of Port Phillip and Old Melbourne Gaol. 

We've recently interviewed Ashleigh Romanjuk from Melbourne Private Tours. Read more about her experience with our mentoring program and the submission process for the Awards.

Having a project such as the Tourism Awards submission provided a means for the team to work together to strengthen the goals of the organisation as well as provide an opportunity to review what successes had been achieved. Young Tourism Network: 2017 winner for the Outstanding Contribution by Volunteers

RACV Victorian Tourism Awards vlog Series

To encourage businesses to enter the RACV Victorian Tourism Awards we have developed a series of videos (below) that highlight previous winners, and some of the best practice principals which have helped them achieve success.

With this insight we hope to provide the tourism industry with increased motivation and inspiration to enter the awards. Good luck!

Part One: Melbourne Airport Customer Care Team

Gold Winner: 2015 Outstanding Contribution by Volunteers

DM Tourism Awards vLog Series 2016: Part One

Part Two: Donovans Restaurant

Silver Winner: 2015 Tourism Restaurants & Catering Services

DM Tourism Awards vLog Series 2016: Part Two

Part Three: Leisure Options

Gold Winner: 2015 Specialised Tourism Services

DM Tourism Awards vLog Series 2016: Part Three

For more information on the series contact our Industry Development Team.

Natalie’s guidance was invaluable. The one on one help allowed us to refine our answers and get valuable insight into the type of things the judges were looking for." Nillumbik Shire Council: Local Government Award for Tourism Gold Award Winner 2016