Research & Insights


National Visitor Survey Summary (YE Dec 2016)

A summary of statistics from Tourism Research Australia.  Further details are on their website

Domestic Markets Download

Accessible Travel Report - World Tourism Day 2016

World Tourism Day 2016 celebrates universal accessibility. My Travel Research has released an Accessible Tourism Report today which provides information on the lucrative market of travellers with a disability

Global Research Download

International Visitors to Australia - TRA Snaphot (YE Mar 2016)

A two page snapshot of International Visitors to Australia from Tourism Research Australia's latest International Visitor Survey, for the year ending March 2016. 

International Markets Download

Domestic Visitation to regions of Victoria (YE Jun 2016)

Data and trends relating to domestic visitation to Victoria's regions, including Melbourne for the year ending June 2016.

Domestic Markets Download

Victorian Tourism Performance Snapshot (YE Jun 2016)

Tourism Victoria's research unit analyses and collates a range of research and statistics relating to tourism in Victoria. This resource is a summary of the latest high level tourism statistics for Victoria (updated quarterly).

Victoria Visitation Download

International Visitor Survey (YE Mar 2016)

Latest data on international visitors to Victoria including international visitor numbers, nights and expenditure as well as information on year-on-year growth.

International Markets Download

Visitor Information Journey - City of Melbourne

The Visitor Information Journey (June 2013) provides useful insights into the behaviours of visitors, from pre-planning to use of visitor information and services.

Melbourne Visitation Download

International Market Profiles & Snapshots

International Market Profiles provides a summary of the latest tourism data for visitors to Victoria. Information includes: visitor numbers; purpose of visit; expenditure; visitor forecasts; regional dispersal; demographics; visitor behaviour; package travel; and booking methods.

International Markets Download

National Visitor Survey (YE Jun 2015)

This fact sheet provides a summary of the latest tourism data for Victoria. Information includes: domestic and international visitor numbers; visitor expenditure; forecasts and visitor profiles, such as origin; purpose of visit; visitor activities; travel parties; and accommodation used.

Domestic Markets Download

Chinese Visitor Satisfaction (Jan 2014)

Given the China market’s significance and potential for further growth, Tourism Research Australia, on behalf of Tourism Australia, has undertaken research into visitor satisfaction. The project’s aim is to understand the drivers of satisfaction and causes of dissatisfaction among Chinese visitors to inform development of government policy and industry decision-making.

Global Research Download