Research & Insights


Tourism Research Australia State of the Industry 2016-17

This is the eighth edition of TRA’s State of the Industry report and reviews the Australian tourism industry’s size and performance in 2016–17 across a range of key performance indicators.

International Markets Download

Tourism Australia USA Campaign 2018

Tourism Australia has launched it's largest ever campaign, targeting the the United States. They have released a resource about how to get involved.

International Markets Download

Accessible Tourism Report January 2018

Tourism Research Australia, in partnership with Tourism, Events and Visitor Economy branch of the Victorian Government, and Tourism and Events Queensland, commissioned a study into accessible tourism in Victoria, Queensland and Australia.

Domestic Markets Download

National Visitor Survey Summary (YE Dec 2016)

A summary of statistics from Tourism Research Australia.  Further details are on their website

Domestic Markets Download

International Visitors to Australia - TRA Snaphot (YE Mar 2016)

A two page snapshot of International Visitors to Australia from Tourism Research Australia's latest International Visitor Survey, for the year ending March 2016. 

International Markets Download

Domestic Visitation to regions of Victoria (YE Jun 2016)

Data and trends relating to domestic visitation to Victoria's regions, including Melbourne for the year ending June 2016.

Domestic Markets Download

Victorian Tourism Performance Snapshot (YE Jun 2016)

Tourism Victoria's research unit analyses and collates a range of research and statistics relating to tourism in Victoria. This resource is a summary of the latest high level tourism statistics for Victoria (updated quarterly).

Victoria Visitation Download

International Visitor Survey (YE Mar 2016)

Latest data on international visitors to Victoria including international visitor numbers, nights and expenditure as well as information on year-on-year growth.

International Markets Download

Visitor Information Journey - City of Melbourne

The Visitor Information Journey (June 2013) provides useful insights into the behaviours of visitors, from pre-planning to use of visitor information and services.

Melbourne Visitation Download

International Market Profiles & Snapshots

International Market Profiles provides a summary of the latest tourism data for visitors to Victoria. Information includes: visitor numbers; purpose of visit; expenditure; visitor forecasts; regional dispersal; demographics; visitor behaviour; package travel; and booking methods.

International Markets Download