The Exchange

Showcasing the best of Melbourne and Victoria

The Exchange is the key annual tourism industry expo, showcasing Victorian and Melbourne metropolitan tourism operators and destinations, to those key visitor-facing word of mouth influencers and frontline staff. It is a premium B2B event, exclusive to tourism industry businesses and professionals, providing an exclusive networking opportunity with the broader Victorian tourism industry.

The Exchange is the only event of its kind and is a must attend event for businesses and destinations seeking to launch a new product, re-position their offering, or simply ensure they maintain key relationships, develop new contacts, and hold a top of mind position across Victoria's visitor industry.

The Exchange is an opportunity for exhibiting businesses to present their products and services to a wide audience of attendees including:

  • Local members of the Les Clefs d'Or, the body representing the world's best and brightest hotel concierges 
  • Hotel general managers, concierges and front of house staff
  • Metropolitan and regional Visitor Information Centre staff and volunteers
  • Conference organisers
  • Inbound tour operators
  • Tour coach drivers and guides
  • City of Melbourne tourism staff and volunteers
  • Other key Melbourne and Victorian tourism industry stakeholders. 

Attendance for non-exhibiting groups and individuals is free, making The Exchange the perfect event to reach hundreds of key influencers.

90% of all exhibitors in 2018 said the event met or exceed their expectations

Attend The Exchange

At The Exchange, you'll meet some of the city's most innovative and exciting attractions, destinations and hidden secrets. Get an advantage on your competitors and offer your visitors the latest information on what's happening around Victoria. Among the exhibitors, you will find:

  • Attractions
  • Art and culture venues
  • Precincts, suburbs and regional destinations
  • Retail and entertainment providers
  • Restaurants and food experiences
  • Tours and transport operators
  • Tourism services and associations.

If you are looking for the latest news and information about Victoria's world-class tourism products and experiences, there's no better event to attend than The Exchange.

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Fantastic opportunity to network and learn more about local tour operators and their offerings in a single event. Jessica Gilbert, G Adventures
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