Tourism Excellence

Stay relevant and up to date

Tourism Excellence is a program of workshops delivered by Destination Melbourne and supported by Visit Victoria. Every year, we deliver four workshops on topics that are current and relevant to the industry.

Tourism employs over 200,000 people in Victoria and brings $26 billion in value to the visitor economy. It’s a dynamic industry, and also an extremely competitive marketplace. Thus, it’s important to upskill and stay up-to-date with consumer trends.

Our Tourism Excellence program has been designed to help businesses and destinations stay informed, relevant and to grow. The topics for these workshops are based on industry consultation and research of the latest national and international developments within the industry. We engage the best experts to facilitate the program, and each session is interactive, engaging and inspiring.

For optimum outcome, the workshops are limited to 20-40 people. They are also a great opportunity to meet and learn from others in the industry.

Workshops coming up:


Tuesday 12 February 2019

Drawing on playful innovations in tourism and utilising concepts from play theory and science, theatre and game design, this workshop will show you how to rethink and redesign what you do. The tools provided in this workshop will allow you to create fun and meaningful experiences for your customers.

Find more information here


Tuesday 26 March 2019

Tourism businesses face a unique set of cultural considerations in finding connection between tourism and the Aboriginal culture and community.

This workshop will provide you with some knowledge around Aboriginal culture in Victoria from a business perspective, enabling you to respectfully approach Aboriginal communities and organisations and craft an authentic Indigenous component to your event or experience.

Find more information here

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"Absolutely fabulous! Went above and beyond my expectations.” Allison Hathaway, Intrepid Group - Allison attended the Accessible Tourism Masterclass.
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