Marketing Opportunities

Destination Melbourne’s skilled team of designers and marketers are passionate about Melbourne and it shows in everything we do.

We produce the only Official Visitor Guide for Melbourne and offer the visitor industry the chance to target various types of visitors via a range of marketing opportunities across our guides, maps, tactical consumer campaigns and digital platforms.

The visitors to Melbourne we can help your business reach are outlined below and include:

  • In-market visitors
  • Regional Victorians
  • Cruise ship passengers and
  • the hosts of visiting friends and relatives. 

This section also provides information on the opportunities we provide for you to Create Partnerships within the visitor industry.


Need copies of our Guides and Maps? Get them here


Download individual Media Kits here


View individual Style Guides here


Find out more about how you can promote your business to the visitor market.

Target in-market visitors

Our range of in-market opportunities enable you to reach international, interstate and intrastate visitors as well as Melburnians.

Target regional Victorians

Specifically designed to inspire regional Victorians to visit Melbourne by providing 'more reasons to stay', the year-round Melbourne Now marketing program is your opportunity to reach this significant market, which spends approximately $2.3 billion in Melbourne per annum.

Target visiting friends and relatives hosts

An exclusive opportunity for local councils in the Greater Melbourne region, our award-winning Discover Your Own Backyard campaign (DYOB) is focused on educating the hosts of visiting friends and relatives (VFR) market.

Target cruise ship passengers

Feature your business in our Cruise Arrivals Guide. A map and brochure in one, the Guide is designed to help passengers plan their shore visit.

Create partnerships

We have strong partnerships with Melbourne’s visitor industry and welcome the opportunity to work closely with organisations seeking to align with our vision, brand and values.