Melbourne Official Visitor Guide - Chinese

The Chinese Official Visitor Guide (OVG) is the most widely circulated market-specific destination guide in Victoria, targeted at the growing number of Chinese tourists to Melbourne. It provides information on Melbourne events, attractions, shopping and dining precincts, as well as those in regional Victoria, in simplified Mandarin. 

The Chinese OVG is the perfect vehicle to help you market to Chinese tourists. The guide also includes a seasonal selection of offers on perforated coupons (printed in both English and simplified Mandarin), with value-added or discount opportunities.

The Chinese Official Visitor Guide is supported by Visit Victoria, City of Melbourne and Melbourne Airport.

Target Audiences 

Mandarin speaking international visitors including Chinese tourists, Chinese international students and residents of Melbourne including visiting friends and relative hosts. 


60,000 copies per season

240,000 per annum

Distribution Locations include

  • Airside at Melbourne Airport’s International Terminal EXCLUSIVE
  • Seasonally through Melbourne China Post EXCLUSIVE
  • Exclusively at Melbourne Convention and Exhibition Centre
  • Melbourne Visitor Centres at Federation Square, Bourke Street Mall and Fitzroy Gardens
  • To conference and events delegates through Melbourne Convention Bureau
  • Skybus - Melbourne Airport and Southern Cross Station
  • Avalonn Airport arrivals terminal
  • City and metropolitan hotels and attractions
  • Accredited Visitor Information Centers throughout Victoria
  • Selected Bank of Melbourne branches (Chinatown and Box Hill)
  • Hotels and attractions throughout the CBD and greater Melbourne


Full page           

Single Edition: $3,795 ex GST     

Four Edition: $3,416 ex GST 

Half page          

Single Edition: $2,450 ex GST     

Four Edition: $2,250 ex GST 

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