City Circle Program

The City Circle Tram is a convenient way for visitors to see and hear about attractions during their visit to Melbourne. It therefore, provides industry with a platform to reach these engaged visitors through advertising and brochure opportunities. 

We work in partnership with Yarra Trams to coordinate and develop the City Circle Program. Due to the program’s popularity and to best represent seasonal activity, participation is via an Expression of Interest process. Consideration is given towards family-friendly visitor attractions and key metropolitan events, shows and exhibitions. 

Rates and dates

Deadline for submissions: 6 weeks before commencement

On board from 1 July 2018 – 30 June 2019, for a max of 2 months

Short Term Opportunities





Advertising Cost Cash


Up to 2 months
1 July 2018 -
30 June 2019

4 x Hanging Panels, Per Tram

Audio voiceover, DL brochures in tram

$2800 ex GST

Platinum1 July 2018 - 30 June 20191 x 800mm Panel, Per Tram Above or Next to DoorAudio voiceover, DL brochures in tram$1950 ex GST


1 July 2018 -
30 June 2019

1 x 600mm Panel, per Tram, random rotation

Audio voiceover, DL brochures in tram

$1650 ex GST

Participation and proposed contra is by expression of interest, and acceptance of either is as the discretion of Yarra Trams and Destination Melbourne. Where proposed contra is deemed unsuitable, the partner may propose further cash payment in place of the contra value. 

*Production costs are in addition. Contra values and full inclusions will be outlined in the media kit. 

See the new Media Kit with full inclusions and costs.

To find out more contact: 
Tina Seirlis
Sales & Partnerships Manager 
[email protected]
0450 603 086

Want more information about this marketing opportunity?

Fill out the form below and we’ll get back to you within one business day

Download / View

Listing Enquiry

Email us and let us know how we can help you