Cruising is one of Melbourne's fastest growing travel sectors, scheduled 112 ships are due to berth in Melbourne in 2018/19. This is one more than the previous season.
Australia continues to attract an increasing number of ships, however the main change in recent years is the size and passenger capacity of the ships visiting Melbourne. Many of the ships now carry more than 3,000 passengers and 1,100 crew. In 2016/17 the cruise industry contributed $196.5M to the Victorian economy.
There is an increasing focus by the cruise lines in attracting international passengers to the ships based in Australia seasonally or all year. With this in mind it is important passengers have access to information and maps.
While many cruising visitors travel as part of a tour group, approximately 50% are free, independent travellers, meaning they will explore Melbourne their own way. This is where the Cruise Arrivals Guide to Melbourne comes into play.
The Cruise Arrivals Guide is a map and brochure in one, handed out to arrivals at Station Pier and designed to help them plan their shore visit. As the only guide tailored to the needs of cruise ship visitors, it contains public transport information, a series of maps (including one that shows how to reach the CBD from Station Pier) and recommendations for attractions, entertainment, restaurants and shopping itineraries.
Each year, 45,000 copies of the Cruise Arrivals Guide are distributed at the visitor information desk, from brochure stands at Station Pier’s cruise terminal and by inbound shore excursion operators.
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