Destination Melbourne Official WeChat

We run the Destination Melbourne WeChat which carries Official Account status. More than just a social media channel, WeChat offers a host of services — from paying bills and booking appointments, to ridesharing and online shopping — on one seamless platform. 

The Destination Melbourne WeChat account offers Melbourne's tourism industry an extraordinary opportunity to easily tap into the Chinese market's most actively used online channel. This is the best way to connect with the highest-spending and fastest-growing international audience, on their most number one preferred digital platform. 

Target Audience

  • Chinese visitors to Victoria
  • International students from China
  • Local Chinese community (VFR influence) 


  • Monthly investment in follower building activity 
  • A promotion strategy for our WeChat QR code 
  • Advertising our WeChat account in our Chinese Official Visitor Guide

Why be a part of our WeChat?

  • Save on time, resources and costs
  • Eliminate the need to start your own account
  • Hassle-free translation process
  • Leverage your own account if you already have one

Advertising Opportunities 

Annual Bundle 

Annual Bundle & COVG bundle discount*: $2,650 ex GST 

*Be rewarded for booking your WeChat Annual Bundle & 2019/20 COVG Four Edition Ad Bundle together

Annual Bundle earlybird discount**: $2,800 ex GST

**Available for bookings made prior 1 March 2019

Annual Bundle full rate: $2,980 ex GST

Solus Article 

Solus Article & COVG bundle discount*: $1,980 ex GST

*Be rewarded for booking your WeChat Solus Article & 2019/20 COVG Print Ad together

Solus Article full rate: $2,280 ex GST

Solus Article CNY or Golden Week Premium Placement: $2,850 ex GST

Add on: Website Content Creation

Purchasing a Solus Article and don't have in-language content on your website? Don't miss the opportunity to provide users with the chance to read more about your organisation if they want to. Let us create it for you.

500 words: $600 ex GST

750 words: $650 ex GST

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