In September 2011, Destination Melbourne partnered with the city’s local councils to support and improve the visitor experience. The result is the award-winning Discover Your Own Backyard (DYOB) campaign.
DYOB is focused on the visiting friends and relatives (VFR) market. For these types of visitors, their hosts – the people who live in the community – are the greatest influence on what they do while in Melbourne. The main objective of the program is to assist local councils in increasing residents’ awareness of the visitor-related products and experiences in their region and encourage them to act as local ambassadors.
Local councils that subscribe to DYOB receive access to exclusive VFR research in addition to a presence on both the DYOB website and social media channels (Facebook and Instagram). Councils can also choose from an array of marketing programs to meet their objectives and budgets.
Destination Melbourne welcomes expressions of interest from local government, government agencies, precincts and trader associations to partner in the delivery of the DYOB campaign.
For more information on the range of marketing channels, Sponsorship and Partnership Opportunities get in touch today.
$6,600 ex. GST
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