Tell Your Story

Connect with our highly engaged DYOB audience through developing sharable content that brings life and personality to your business.

Featured Ambassador Profile

People love people! Using a real person from within your business - to convey their love and passion for what they do - is a great way to connect with our audience.

Rate: $2950 ex GST

Availability: 1 per month

Estimated exposure: 210,000 [or 410,000 by adding on a Social Media Advertising package for just $1850 more]

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Premium Advertorial

Storytelling is a powerful way to connect with an audience on a deeper level. Let our copywriter inspire readers with your story.

Rate: $2950 ex GST

Availability: 1 per month

Estimated exposure: 210,000 [or 410,000 by adding on a Social Media Advertising package for just $1850 more]

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Showcase Video Campaign

Video is king in the digital age. Produce a tailored DYOB showcase video to feature up to three locations or attractions. This 1-2 minute video allows for your video to include talent and be captured exactly as you like.

Rate: $5390 ex GST

Add on: Take advantage of the footage captured on your showcase video shoot to create a reduced rate Social Media Video – just $1950 ex GST. Read on for more detail.

Estimated exposure: 205,000 [or 405,000 by adding on a Social Media Advertising package for just $1850 more] 

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Social Media Video Campaign

Film a short, snappy video — perfect for social media — that can be created quickly and will grab the attention of online audiences. Just brief our video production team on the location and they will spend two hours shooting organically (no talent).

Rate: $2850 ex GST

Three videos shot on the same day: $6730 ex GST (save $1820 ex GST)

Estimated exposure: 205,000 [or 405,000 by adding on a Social Media Advertising package for just $1850 more] 

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BYO Video Campaign

Already have your own video but want to promote it to our DYOB audience? This is the package you need. We'll add our Discover Your Own Backyard branded call to action screen to the end of your video and then push it out to our audience via a dedicated marketing campaign.

Rate: $2200 ex GST

Estimated exposure: 205,000 [or 405,000 by adding on a Social Media Advertising package for just $1850 more] 

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Video Extras

We offer a range of additional extras to add onto your video package

Drone footage (no restrictions/hazards)$440 ex GST per video
Professional drone pilot (restrictions/hazards)Quote available on request
Talent management fee (available for Showcase Videos only)$550 ex GST per video
Different music tracks (for combo of 3 Social Media Video Campaigns shot on same day)$660 ex GST
Unbranded video $125 ex GST
Exported for cinema$600 ex GST
Exported for TVQuote available on request
High res, post produced photos – single$90 ex GST
High res, post produced photos – combo of 10$800 ex GST (one photo free)

Important notes:Click here to read

Engage with the Regional VFR Campaign

In the year ending June 2018, Melbourne received over 1.5 million overnight visitors from Regional Victoria who were visiting friends and relatives*. This two-pronged approached provides a way to reach local Melburnians via DYOB and Regional Victorians who come to Melbourne via the trusted brand Melbourne Now.

Rate: $7500 ex GST

Availability: 4 per year

Estimated exposure: 670,000 [or 870,000 by adding on a Social Media Advertising package for just $1850 more] 

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*Regional Victorian Travel Report 2018