Local Government Marketing Partnerships

How can we assist?

Whether you are a council seeking to make your first connections within the tourism industry or an established destination, Destination Melbourne can support your endeavours through a range of partnership marketing opportunities to:

  • Educate your local residents to be great destination ambassadors and hosts for Visiting Friends and Relatives
  • Proactively target all in-market visitors to Melbourne seeking an authenticity of experience within Melbourne’s neighbourhoods and communities.

Specifically, for Councils interested in supporting the Melbourne Official Visitors Guide on an annual basis, along with the Discover Your Own Backyard program, Destination Melbourne is able to tailor a Local Government Marketing Partnership inclusive of DYOB and the Official Guide, along with any other opportunities of interest. 


A minimum participation level is required to qualify as a Partnership and most Partnerships will also include a strong focus on b2b networking and presence across Melbourne’s tourism industry.

Contact our team today to further discuss your Economic Development or Tourism Strategies, and how we can help you fulfil your objectives.

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