Melbourne Now Magazine

Following extensive research into the travel behaviour of regional Victorians and their relationship with Melbourne as a tourism destination, we designed Melbourne Now – a year-round marketing program designed to specifically target this market. Created to inspire regional Victorians to make Melbourne their ongoing number one destination, the program was developed especially for those with the means and propensity to travel. 

Melbourne Now magazine provides a way for you to market to regional Victorians by providing new reasons to visit the city, the motivation and tools to explore it more deeply and, at the same time, the opportunity to develop their emotional connection to Melbourne.

Melbourne Now Magazine

Melbourne Now is the only magazine created specifically for one of the city’s most valuable markets: visitors from regional Victoria. It provides them with the timely, inspirational and accessible material necessary for planning their time in Melbourne. It also complements and drives visitors to our website

Target Audience 

Regional Victorians


  • 253,000 copies per season
  • Digital audience


  • Sunday Herald Sun regional run
  • Geelong Advertiser
  • Premium V/Line stations
  • Through cafés, restaurants and bars in Bendigo and Ballarat


Full Page

4 Editions    $7,488.75            

Single          $8,320

Half Page

4 Editions    $3,852.50

Single          $4,280

Quarter Page

4 Editions    $2,272.50

Single          $2,525

Sixth Page

4 Editions    $1,575

Single          $1,730



Editorial EOI     21 Nov 2016 
Booking            10 Jan 2017
Material             18 Jan 2017
Release             3 Mar 2017


Editorial EOI     10 Mar 2017
Booking             11 Apr 2017
Material              20 Apr 2017
Release             2 Jun 2017