Melbourne Now Magazine

Following extensive research into the travel behaviour of regional Victorians and their relationship with Melbourne as a tourism destination, we designed Melbourne Now – a year-round marketing program designed to specifically target this market. Created to inspire regional Victorians to make Melbourne their ongoing number one destination, the program was developed especially for those with the means and propensity to travel. 

Melbourne Now magazine provides a way for you to market to regional Victorians by providing new reasons to visit the city, the motivation and tools to explore it more deeply and, at the same time, the opportunity to develop their emotional connection to Melbourne.

Melbourne Now Magazine

Melbourne Now is the only magazine created specifically for one of the city’s most valuable markets: visitors from regional Victoria. It provides them with the timely, inspirational and accessible material necessary for planning their time in Melbourne. It also complements and drives visitors to our website

Target Audience 

Regional Victorians


  • 253,000 copies per season
  • Digital audience


  • Sunday Herald Sun regional run
  • Geelong Advertiser
  • Shepparton News
  • Albury Border Mail
  • Mildura Sunraysia Daily
  • Bendigo Advertiser
  • Ballarat Courier
  • Premium V/Line stations
  • Through select cafés, restaurants and bars in Mornington, Gippsland and Geelong


Full Page

4 Editions    $7556 ex GST       

Single          $8395 ex GST

Half Page

4 Editions    $3947 ex GST

Single          $4385 ex GST

Quarter Page

4 Editions    $2336 ex GST

Single          $2595 ex GST

Sixth Page

4 Editions    $1607 ex GST

Single          $1785 ex GST



Editorial EOI     09 Jun 2017
Booking             13 Jul 2017
Material             21 Jul 2017


Editorial EOI     08 Sep 2017
Booking             12 Oct 2017
Material             20 Oct 2017


Editorial EOI     17 Nov 2017
Booking             11 Jan 2018
Material             19 Jan 2018


Editorial EOI     09 Mar 2018
Booking            12 Apr 2018
Material             20 Apr 2018