Melbourne Now Magazine

Following extensive research into the travel behaviour of regional Victorians and their relationship with Melbourne as a tourism destination, we designed Melbourne Now – a year-round marketing program designed to specifically target this market. Created to inspire regional Victorians to make Melbourne their ongoing number one destination, the program was developed especially for those with the means and propensity to travel. 

Melbourne Now magazine provides a way for you to market to regional Victorians by providing new reasons to visit the city, the motivation and tools to explore it more deeply and, at the same time, the opportunity to develop their emotional connection to Melbourne.

Melbourne Now Magazine

Melbourne Now is the only magazine created specifically for one of the city’s most valuable markets: visitors from regional Victoria. It provides them with the timely, inspirational and accessible material necessary for planning their time in Melbourne. It also complements and drives visitors to our website

Target Audience 

Regional Victorians


  • 253,000 copies per season
  • Digital audience


  • Sunday Herald Sun regional run
  • Geelong Advertiser
  • Shepparton News
  • Albury Border Mail
  • Mildura Sunraysia Daily
  • Bendigo Advertiser
  • Ballarat Courier
  • Premium V/Line stations
  • Through select cafés, restaurants and bars in Mornington, Gippsland and Geelong


Full Page

4 Editions    $7646 ex GST       

Single          $8495 ex GST

Half Page

4 Editions    $4005 ex GST

Single          $4450 ex GST

Quarter Page

4 Editions    $2385 ex GST

Single          $2650 ex GST

Sixth Page

4 Editions    $1665 ex GST

Single          $1850 ex GST



Editorial EOI     07 Jun 2018
Booking            05 Jul 2018
Material           17 Jul 2018


Editorial EOI     06 Sep 2018
Booking            04 Oct 2018
Material           20 Oct 2018


Editorial EOI     15 Nov 2018
Booking            13 Dec 2018
Material            15 Jan 2019


Editorial EOI     07 Mar 2019
Booking            04 Apr 2019
Material           16 Apr 2019

Want more information about this marketing opportunity?

Fill out the form below and we’ll get back to you within one business day

You can also speak directly to one of our team:

Tina Seirlis  |  0450 603 086  |   [email protected]

Emma Gray  |  0418 220 568  |   [email protected]