Melbourne Now tactical marketing campaigns run throughout the year. The integrated campaigns targeting Regional Victorians will involve a paid media buy, social media activity and communications to drive consumers to a dedicated section of the Melbourne Now website.
Each campaign may be of interest, but is not limited to, hotels, attractions, dining, and seasonal shows and exhibitions.
Participation will be on an Expression of Interest (EOI) basis only. Destination Melbourne reserves the right to accept or reject any EOI.
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