Melbourne Official Visitor Guide - English

Melbourne’s flagship guide, recognised as the authentic and official guide for Melbourne. The guide provides visitors to Melbourne with a comprehensive overview of things to see and do across the CBD and surrounding regions. 

Produced quarterly, it is endorsed by Visit Victoria, City of Melbourne, Melbourne Airport, Melbourne Convention and Exhibition Centre and Australia Hotels Association. 

The guide is also complemented by an app, which is available to download for iOS and Android.  

Target Audience

  • Interstate and international visitors
  • Regional Victorians
  • Melbournians


  • 250,000 copies per season
  • Digital audience via the app 

Distribution (sample only) 

  • Airside at Melbourne Airport’s International Terminal (exclusive arrangement)
  • Melbourne Airport’s Domestic Terminal
  • Qantas Tourism Lounge, Melbourne Airport
  • City Circle Trams
  • PTV Hubs at Southern Cross and Flinders Street Stations
  • Avalon Airport and its Sunbus terminal
  • Melbourne Visitor Centres at Federation Square,
  • Bourke Street Mall and Fitzroy Gardens
  • To conference and events delegates through Melbourne Convention Bureau
  • City and metropolitan hotels and attractions
  • Accredited Visitor Information Centres throughout Victoria