A recent study has found that visitor attractions in Melbourne’s west generate more than $224 million each year. The study by EY (Ernst & Young), commissioned by the Werribee Park Precinct Partners in collaboration with Wyndham City, also found more than 1.1 million people visit the area each year.
During the year ending June 2015, the Werribee Park and Mansion received approximately 500,000 visitors, while the Precinct’s most popular attraction, Werribee Open Range Zoo attracted approximately 560,000 visitors.
Other major drawcards included the Werribee Park National Equestrian Centre (53,000 visitors), Shadowfax Winery (26,000) and the 10,500-hectare Western Treatment Plant (7000), which is considered the second-best destination in Australia for bird watching, behind only Kakadu National Park.
Despite these impressive findings, it’s fantastic to see that the region’s leaders of Australia’s fastest growing municipality are not resting on their laurels. The development of Pacific Werribee, in particular the recent opening of MYER Werribee, has seen it become the most comprehensive retail destination in Melbourne’s western growth corridor.
While Melbourne’s city centre and inner suburbs are well-known for their retail offerings, the opening of MYER Werribee and the development of Pacific Werribee will help to attract greater economic benefits of tourism to Melbourne’s west, especially from Regional Victoria and the Visiting Friends and Relatives (VFR) market, valued at $3.02 billion (year ending December 2015) to Melbourne.
“Dispersal is important to Greater Melbourne’s visitor economy," said Destination Melbourne Chief Executive, Laura Cavallo.
When our local councils and precincts provide new opportunities to engage with visitors, the ripple effect of tourism can be felt throughout these local areas and the wider community.” Destination Melbourne Chief Executive, Laura Cavallo