May CEO Message - Think About It!

We’re excited about delivering another stimulating program for our 2017 Melbourne LIVE forum which will be held on Thursday 15 June at the RACV City Club.  

The concepts of Leadership, Innovation and the Visitor Experience will be highlighted once again under this year’s core theme of THINK ABOUT IT.

Tourism is a thriving industry, however, with Melbourne’s rapid population growth (tipped to exceed Sydney’s by 2050) coupled with a forecasted growth in visitor numbers, major infrastructure work, disruptive game-changers and increased pressure on our assets, we need to think about the impact of our industry, its sustainable future and overall business resilience.

All of our keynote speakers starting from MC Tanya Ha, an ABC Catalyst presenter, Jon Dee, Skynews Smart Money presenter, right through to Signe Jungersted, Director of Development, Wonderful Copenhagen, leadership adviser Dr. Jason Fox and the Latin American dynamo Gus Balbotin - will be encouraging us to think outside the box to ensure we operate sustainable businesses into the future.

Through Melbourne LIVE we will be supporting two not for profit social enterprises: Crepes for Change and Charcoal Lane.  Charcoal Lane is a Mission Australia social enterprise restaurant that provides guidance and opportunity to young people, many of whom are Aboriginal, and in need of a fresh start in life. Meanwhile Crepes for Change was created from the desire to support young people who are currently experiencing homelessness or who are at risk. We will be donating $5 from every Melbourne LIVE ticket sold to these two social enterprises to support their selfless work. Click here to register for this thought provoking and highly engaging forum, and to support these two social enterprises. 

Don’t miss out on the second year of our Check-in to China program which starts in July 2017. We are offering Melbourne's tourism operators the opportunity to become market ready for our number 1 international visitor market - the Chinese. This 6 month program will demystify the market from a cultural, social and tourism marketing perspective.  All 2016 participants found the program highly beneficial, and it has been the catalyst to engage the Chinese market further.

Finally on a personal note, I’m participating in the Vinnie’s CEO Sleepout on Thursday June 22. Every day I walk by homeless people and it is upsetting to witness their growing number on our city streets. I was so moved by participating in 2016 that I’ve decided to sleep out again, to raise funds for our disadvantaged, on Thursday 22 June. I would highly welcome your support to raise $5000 in funds, which will go towards Vinnie’s delivering their services to Melbourne’s most vulnerable. For more information visit, and then to make a donation, you can search for my page, Laura Cavallo.  Thank you in advance!