Wrap up of Melbourne Tourism Week 2017

Melbourne Tourism Week 2017 was celebrated under the theme of Visitability starts with us, as we work to drive our city from world's most liveable to most visitable.

The week was held from 4-10 September, and was promoted as a time to celebrate the impact of tourism on Melbourne’s economy, and everything that tourism contributes to make Melbourne the coveted destination that it is.

This year, Melbourne Tourism Week was celebrated with hundreds of participants joining us, and our partners for activities and events across the full week. This included one of Destination Melbourne’s major events, the Melbourne Tourism Industry Exchange (MTIE), and our inaugural food tourism event, the Ideas Feast.

Over 500 guests attended MTIE to mix and mingle with our 75 exhibitors at the iconic MCG. The day was about giving industry a valuable opportunity to make new connections, learn about the latest product offering and reach hundreds of the city’s key word of mouth influencers. This year’s event included ‘speed networking’ and behind the scenes MCG tours, a highlight for all who experienced them. 


Two lucky guests, winners of our VIP luxury experience prize, enjoyed a scenic helicopter flight, and luxury vehicle transfer to the ‘G where they met footy legend Russell Robertson and went on a private tour of the grounds. Highlights from the day were covered on Facebook and Twitter, where you can see images, videos and all the live feeds from the day.


Later in the week, the Ideas Feast, welcomed a sold out crowd of 120 people, to the Craft & Co brewery and eatery in Collingwood. The inaugural Ideas Feast was an opportunity to talk food tourism with our panel of guest speakers, and discuss how we can leverage off Melbourne’s reputation as a food destination. 

Frank Bischoff, Director of Food and Beverage from Arts Centre Melbourne entertained guests with some amusing cocktail names, while Scott Pickett, award winning Restauranteur gave us tips on how to avoid a culinary ‘ground hog day’. Food writer, Larissa Dubecki told us that the challenge isn't gaining customers, it's not losing them, and Rob Clifford Managing Director of Alto Cibum reminded us that giving visitors a luxury experience isn’t always about expense, it’s about authenticity. 

Learnings were shared at the Ideas Feast, as we spent our afternoon eating, chatting, networking and discovering new tastes and new ideas.


Not only did we celebrate with these key events, we also launched two videos, to once again highlight the best of the visitor economy and showcase how we can further improve our city’s tourism product, towards becoming the most visitable city in the world. 

Our Faces of Industry video is made up of interesting and talented people who work behind the scenes to create memorable experiences for our visitors. Melbourne Tourism Week is about recognising and celebrating all of these wonderful people who contribute to our industry.

Our Visitability video was also launched during Tourism Week, and celebrates the businesses who are helping to make Melbourne the World’s Most Visitable City.

Thank you to all who participated, including those who held their own events especially for Melbourne Tourism Week. Independence Australia hosted a weekend of free access to Melbourne’s attractions for wheelchair users and their carers. VTIC provided a rare opportunity for businesses to meet their MP, at their MPs4Tourism Breakfast, Les Clefs d’Or held their annual Scavenger Hunt, bringing a vibrant social aspect to the week, and the Young Tourism Network and yATEC held a fun networking and drinks evening to get people talking.

To see highlights, photos and live feeds from Destination Melbourne’s events, follow us on social media.