Living under the umbrella of World’s Most Liveable City title may well position Melbourne favourably when it comes to visitation, trade, and the growth of our industries. Nevertheless, we can’t rest on our laurels, new transport infrastructure and key developments are required to lift and enhance our liveability and visitability standards further.
While new developments, such as the Apple Store at Federation Square, and the expansion project at the Queen Victoria Market have had their fair share of detractors, we must be mindful of not holding back the innovation and infrastructure needed to grow our visitor economy.
This month, the Victorian Government has just announced the commencement of two new precinct developments, the Munro site within the Queen Victoria Market development and District Docklands building a new fresh food precinct to complement Costco Docklands.
By 2025, Docklands is expected to be home to more than 20,000 locals. Not only do developments like these give Victorians highly accessible places to live, work and play, they are also a vital part of tourism’s lifeblood, catering to the rapidly growing visiting friends and relatives segment, and the domestic and international visitor markets.
Melbourne has continued to respond to these increased demands in innovative and creative ways. The accommodation sector is rapidly expanding, with at least eight new hotels to open by 2021, introducing more rooms and event spaces. By 2022, Bourke Street Mall’s Walk Arcade will be home to the Intercontinental Group’s first ever Australian dual branded hotel, bringing with it the boutique upmarket 181-room Hotel Indigo and the midscale 272-room Holiday Inn Hotel.
Developments like these make our city appealing to countless people who support our visitor economy. Just last week, Melbourne was declared the third best city in the world for students, overtaking Paris and Montreal. Make no mistake, this type of recognition is more than just an accolade, it delivers very real and tangible benefits, which boost our economy and our visitor industry - but we need the right infrastructure in place to cater future growth.
A forward thinking and future focused visitor economy must also be centred on the human resources that will drive us into our planned future. Our people. Growing our strengths as a city also means growing our strengths as individual businesses. With this in mind, I invite those in senior leadership roles to consider undertaking the Executive Level of the Melbourne Tourism Leadership Program, which starts in August.
MTLP Executive is an exclusive opportunity to radically redefine your leadership skills, through the creation of a future map for our visitor industry. The future mapping process will take scenario planning for the visitor industry to the next level, equipping you with a range of leadership skills for your career, your team and your business. The key to business sustainability is constant innovation, a future focus and a genuinely empowered team with the right skills. Click here for information on the MTLP Executive program.