Caravan Industry Association of Australia has released the 2018 Chinese Visitors to Caravan Parks report; one of the first research reports in the world designed to provide insights into Chinese travellers staying in caravan parks.
The research, conducted in Victoria in February 2018, looks at the motivations, needs and attitudes of Chinese travellers.
According to the research, Chinese caravanners and campers have increased by 126% compared to the same period five years ago. A Chinese traveller to Australia is 3.5 times more likely to choose a caravan/camping holiday.
The average Chinese tourist is a female aged between 30-54 and will spend 11-15 days in Australia. 70% of respondents also said they would be likely to return to Australia, with 77% of those responses stating that they would stay in a caravan park again.
In the past, Chinese visitors have often focused on visitor experiences in cities, however the modern Chinese traveller to Australia is more likely to seek an independent trip with ‘special moments’ that are based around uniqueness, authenticity and are quintessentially Australian. This search is increasingly leading Chinese visitors to a caravan and camping adventure in regional Australia.
The research also found that many visitors indicated they would appreciate certain items being included with accommodation. These include, rice cookers, access to hot water and increased access to wifi.
80% of the respondents said they had never stayed in a caravan park before. With Chinese visitors being eager to embrace the unique experiences offered by caravan and camping holidays, this represents an opportunity to provide tailored communications to show Chinese guests how they can get the most out of a caravan or camping holiday. Assistance through information sheets in Mandarin and product education in caravan parks and RVs can lead to better support for Chinese visitors.
It is important for those within the visitor industry to learn the needs of Chinese visitors to ensure their interest and enthusiasm for Australia continues to grow and disperse across the breadth of the wider tourism industry.