Destination Melbourne welcomes new Board Directors

Corina Black

Over the course of a substantial career covering several high-profile leadership positions in the fields of major events, hospitality and tourism, Corina Black has achieved exceptional results in terms of revenue growth, business development and marketing, product and service development and operational delivery.

Corina is known for her ability to lead high performance teams and to provide change where it is needed through the design and implementation of strategies that deliver substantially better results.

Currently General Manager Commercial, Sales and Marketing for the Australian Grand Prix Corporation. Over the past 5 years has led an ambitious and multifaceted turnaround, including sales, marketing, brand and delivery.

With a stellar career in the hotel sector, Corina has been Director of Sales and Marketing for international hotel companies such as Starwood Hotels and Resorts, Ritz-Carlton and Hyatt. Corina brings broad industry networks plus experience in , product design and cultural change management––to achieve transformation for businesses chasing lucrative but fluctuating discretionary spend.

Jane Sheridan

Jane is a financial services and strategy expert with high level stakeholder management skills and is State Manager for Victoria of Hostplus. Her speciality includes exceptional financial acumen, excellent communication and leadership skills.

A key part of her role is to understand the policy framework underpinning the hospitality and tourism sector and potential impacts on growth of the sector.

Her role includes driving business growth across the state, including identifying new opportunities, developing and maintaining key relationships with clients across the hospitality, tourism and sport sector and direct management of the Victorian account team to ensure growth and goals continue to be achieved.

Jane also serves on the following:

  • Committee member for Progressive Business
  • Tourism Task Force member for TAA (Tourism Accommodation Australia)
  • Mother’s Day Classic Foundation

Destination Melbourne Chair Sarah Seddon is pleased to announce three new board directors who were appointed to the Destination Melbourne board today.

Kendra Reid

Kendra has an outstanding knowledge of the commercial performing arts and cultural sector in Australia (and globally). On her return to Australia after years in London working for Cameron Mackintosh, Kendra started a local office of what is now considered the major arts marketing company in Australia, AKA. She has been instrumental in the marketing of many successful theatrical productions including King KongMary PoppinsLes Mis and Matilda amongst a long list.

Kendra has been hired by Sonia Friedman and Associates, the originating producer of Harry Potter and the Cursed Child to oversee the Marketing of the production in Melbourne.

Kendra is also on the advisory group to Arts Centre Melbourne’s Arts Wellbeing Collective a new initiative, which will roll out a mental health and wellbeing initiative within the performing arts sector.

Kendra’s support has the full support of Jason Marriner, CEO, Marriner Theatre Group and Janet Whiting President of the National Gallery of Australia.