Queen Victoria Market’s popularity with international tourists is growing, with nearly half of visitors to Victoria adding it to their list.
The market attracted 1.36 million foreign visitors in 2017-18, up 1.9% on last year, according to the latest Tourism Research Australia visitor surveys. Chinese nationals were the biggest group, with 287,411 people, followed by Malaysians (99,924) and US citizens (94,622). The biggest growth market is Taiwanese, posting a 31.7% rise in visits since last year.
Of all international visitors to Victoria, 45.8% went to Melbourne-based market. The surveys found the market welcomed 1.5 million domestic visitors, including 850,000 from interstate.
Market CEO Stan Liacos said the venue was considered one of the world’s best fresh food markets, and the survey results showed its popularity as a tourist attraction was growing: “It’s a destination for visitors to experience Melbourne’s famous fresh food, shopping culture, welcoming community and bustling city location."