Published underIndustry News
Hisense Arena has been re-named, marking the next stage in the revamp of the Melbourne Park sports and entertainment precinct.
Minister for Sport, John Eren, joined CEO of Tennis Australia, Craig Tiley, to announce that Tennis Australia has secured the naming rights to the venue formerly known as Hisense Arena – locking in the name change for the next five years.
Now known as Melbourne Arena, the new name will ensure that when events are broadcast around the globe, there’s no mistaking that the best of the best is staged in Melbourne, the world’s sporting capital.
This year a record 743,667 fans poured through the gates of Melbourne Park for the Australian Open and more than 900 million international and national fans tuned in online and via television broadcasts.
Minister for Sport, John Eren, said “Since 2000, this fantastic venue has hosted headline acts from the Australian Open to The Killers – and we’re working with our precinct partners to continue serving up the world’s best sport and entertainment.”
The re-naming is part of the ongoing redevelopment of Melbourne Park that the Andrews Labor Government is leading to position the entertainment precinct as a world leader.
The redevelopment of the precinct has already delivered better access via the new Tanderrum foot bridge, and a major upgrade to both patron and artist facilities inside Rod Laver Arena.
Construction of the new eastern annexe to Rod Laver Arena and a faster retractable roof is also on track for the Australian Open 2019, in addition to a new multi-purpose 5,000-seat show court arena, as well as a new function and media centre as part of the $271.55 million stage three redevelopment.
Together, the new look and new name mean the Australian Open will remain in Melbourne until at least 2036, bolstering Melbourne’s status as Australia’s sporting capital.
The renaming comes as Melbourne and Olympic Parks Trust’s 10-year association with Hisense draws to a close. During this successful partnership, the multi-purpose venue has hosted a raft of outstanding events.
“It’s fantastic to see the sporting capital of Australia – Melbourne – up in lights for the world to see.” concluded Minister Eren.