International visitor growth to Melbourne increases

Key results from the International Visitors Survey are in, with Melbourne clocking up a 7.7% increase in international visitor expenditure to reach $7.5 billion for the year ending June 2018. Visitors themselves increased by 8.1% to 2.8 million, with a growth of 2.9% in night stayed in the city, taking the total to 60.9 million. 

All key measures performed above or in line with the national cities average. Melbourne outperformed Sydney on spend growth (+7.7% compared to +5.6%) and visitors (+8.1% compared to +5.9%) and was just below for the nights (+2.9% compared to +3.2%). 

The top 3 spenders in the state were from China, India and New Zealand, while Malaysia and the UK rounded up the Top 5. Notably, Chinese visitor expenditure experienced strong growth in Victoria of 16.7% to reach $3 billion, ahead of increases in visitors and nights. Similarly, Indian visitor expenditure increased by 22.9% to reach $451 million, more than triple the national average growth rate, along with strong increases in visitors (24.8%) and nights (32.4%). 

International Visitor Survey

In terms of accommodation, international visitor nights in a backpacker or hostel increased by 22.6% year-on-year to 2.4 million nights, with double digit growth in visitor nights at a caravan park/camping (up 12.7% to 659,500 nights) and friends/relatives (up 11.8% to 23.1 million nights).