Melbourne has retained top spot as the capital city Australians would most like to visit; a position the southern capital has now held for well over a decade.
These are the latest findings from the Roy Morgan Holiday Tracking Survey.
11.6 million Australians reported in 2017 that they’d like to spend a holiday within Australia in the next 2 years.
1,558,000 Australians indicated they would like to visit Melbourne, up slightly from the 1,526,000 Australians who nominated Melbourne in 2015.
“Melbourne continues its reputation as Australia’s most sought-after capital city travel destination for domestic travellers, with 1,556,000 people intending to visit Australia’s (and the World’s according to the Economist Intelligence Unit) most liveable city in the next two years." said Michele Levine, CEO, Roy Morgan.
On a state level, Victoria has beaten New South Wales for the first time in a full calendar year for intention to travel in the next 2 years.
3,779,000 Australian’s intended to take a holiday to Victoria in the next 2 years (up 55,000), beating New South Wales at 3,624,000 (down 274,000 from 2015).