A brand-new winter festival will descend on Melbourne in 2019 as the city’s unmatched music and cultural offerings are celebrated at a signature event unlike anything Victoria has ever seen.
Bringing Melbourne’s iconic after-dark experiences to life, the Andrews Labor Government’s new initiative will incorporate the hugely successful White Night Melbourne which will be relocated from its existing February timeslot.
On top of that, the event will feature a broader multi-day program that cements Melbourne’s reputation as a vibrant, creative, 24-hour global city. The first iteration of this new three-day event will be held in August 2019.
Minister for Tourism and Major Events, John Eren, said “This massive new winter festival will boost local businesses, support jobs and cement our reputation as the cultural and major events capital of Australia.”
“It will light up Melbourne with music, dance, film and food and the new format will give families more time to enjoy everything the festival has to offer.”
Melbourne’s best will be on show at the mid-year extravaganza, with longer nights in winter giving artists more hours to inspire and earlier start times making the event more accessible to families.
Music will be a pillar of the event with support from an innovative program of experiences that features design, film, food, performance and street art from Australia and overseas.
The reimagined winter event will build on the expanded White Night of 2018, which included live performance, music, food and culture experiences to make it the most successful one-night cultural event on Melbourne’s enviable event calendar.
Timing and program details will be released in the lead up to the August 2019 event.