The City of Melbourne has unveiled a new visitor hub at the Queen Victoria Market, providing support to the nine million people who visit the market each year.
City of Melbourne Lord Mayor Sally Capp said the new visitor hub will enhance the visitor experience at the Queen Victoria Market, one of Victoria’s most visited attractions: “Operating from the new purpose-built hub, our volunteers and staff will provide support to visitors. Queen Victoria Market is the largest-open air market in the southern hemisphere and a key destination for international and domestic visitors. The new hub will showcase everything that can be experienced, from the market’s fabulous traders to the market’s rich heritage," the Lord Mayor said.
The hub is a re-purposed shipping container extensively fitted-out to feature a range of tourist information and curated offers, as well as details on the $250 million Queen Victoria Market Precinct Renewal program. The opening follows the City of Melbourne launching the Melbourne Visitor Hub at Town Hall in August which has now welcomed more than 35,000 visitors.
Queen Victoria Market Chief Executive Officer Stan Liacos said the new visitor hub is a great addition to the iconic market: "Queen Victoria Market is a much-loved shopping and tourist destination and an icon of our city. We are very proud to be home to the new Visitor Hub and look forward to welcoming market goers with an enhanced customer service experience,” said Liacos.