Preliminary International Visitor Survey (IVS) results for year ending March 2018

Preliminary International Visitor Survey (IVS) results for year ending March 2018 have been released by Tourism Research Australia (TRA) on 19 July 2018. 

The IVS results for the March quarter 2018 are preliminary and do not include any data relating to purpose of visit.*

Key results for Melbourne

Expenditure and visitors in Melbourne increased, ahead of the national cities average. 

  • Melbourne experienced year-on-year growth in international spend (+10.2%), visitors (+9.4%) and nights (+3.0%).
  • Growth in spend for Melbourne (+10.2%) was ahead of the national cities average (+7.7%).
  • International visitor spend in Melbourne represents 93% of total international overnight expenditure in Victoria. 

Key results for Victoria 

These results represent over a decade of consecutive growth for Victoria, exceeding the national growth rates and key competitors for spend and visitors.

  • International expenditure in Victoria continued to accelerate at a double-digit pace of 10.3% to reach a record $8.0 billion in the year ending March 2018.
  • Victoria experienced year-on-year growth in international visitors to reach 3.0 million (+9.0%).
  • Asian markets continue to perform strongly for Victoria, lead by double-digit growth in spend from China, India and Japan.
  • India surpassed New Zealand to become the second largest generator of international spend for Victoria.
  • Increases in spend were recorded from Indian (+35.4%), Chinese (+17.4%) and Japanese (+37.2%) visitors, while New Zealand (-7.2%) experienced a decline.

Year ending March 2018

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Please find the Tourism Infographic here

Please find the Victorian Performance Overview here

* The quality of the main purpose of visit component of the passenger data supplied to TRA by the Department of Home Affairs has been identified as a concern. There are no issues with the survey collection.

To produce a purpose of visit measure for the IVS, TRA uses data collected from the incoming passenger cards of international visitors to Australia.  

Work is currently in progress to resolve these issues and it is likely that a back cast of TRA data will be required. TRA will release revised estimates once a solution has been implemented.

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