Victoria continues to cement its place as a tourism heavyweight, garnering a record number of international tourists over the past year.
More than 2.9 million visitors from overseas flocked to Victoria – an 8% increase on the previous 12 months and higher than the national average. International visitors also spent in record amounts with $7 billion injected into the Victorian economy. Figures from Tourism Research Australia’s International Visitor Survey show visitors stayed almost 70 million nights in the state during the 12 months to June.
Tourism Minister Simon Birmingham said the new figures showed more international tourists were deciding Melbourne and surrounding regions were must-see destinations, and that Australia was one of the most sought after holiday destinations in the world at the moment. “We’ve always had a good product and it’s encouraging to see international travellers getting on planes in record numbers to see what all the fuss is about,” he said.
Throughout the country, a record 8.4 million international travellers came to Australia’s shores over the last year. They spent in record amounts with $42.5 billion injected into the Australian economy, a 5% increase on the previous year.
There continued to be strong demand from China with visitor numbers up 13%, reaching a record 1.3 million. Chinese visitors also spent splurged in record numbers, with spending up 15% to a $11.3 billion.