Before Christmas last year, we caught up with a few tourism businesses to get thinking beyond the holidays, and into 2018. Now that we’ve reached the half way mark, it’s time to revisit the conversation we had with them about their tourism New Year’s resolutions.
Here’s what they said last year. So, where are they at now?
“I’d definitely say our attractions are more China ready with more translations available in both signage and via QR codes, we have provided Chinese cultural training for our admissions team as well. As for my Chinese, well that’s definitely something I need to continue working on!”
Lucy Woodward, Trade Account Manager, Merlin Entertainments
The China market was a popular theme last year, and continues to remain an area of focus in 2018.
“We’ve made inroads developing a China Ready Marketing strategy and have identified our key target audiences and detailed a marketing roadmap for the next 3 – 12 months. We are however still in the process of clearly defining our goals and what our definition of ‘success’ with this market is. We are endeavouring to collaborate with other arts organisations that are also going through this process in order to share knowledge and expertise.” Renee Colquhoun, Senior Marketing Manager, Australian Ballet
Destination Melbourne is focused on the China market too, in fact, our first Tourism Excellence Workshop for 2018 was a Chinese Tourism Masterclass, and thanks to the enthusiasm of the industry, it sold out quickly. We’ll be focusing on more China market workshops in future, so keep an eye on our events page. In the meantime, why not showcase your business in our Chinese Official Visitor Guide?
Other tourism resolutions continued to highlight the importance of working towards goals, while celebrating achievements along the way.
“We are continuing to work on the development of our tourism products and thrilled with the response the new Australian Music Vault exhibition has received from visitors.”
Ellena King, Marketing and Campaign Manager, Arts Centre Melbourne
“Since the start of the year, the Melbourne Star team has been working hard to enhance the visitor experience. We’ve been diversifying our range of products and introducing exciting new product offerings for visitors - Story Telling Flights, Floating Winter Chalets, Valentine’s Day packages and (believe it or not)… Proposals and Wedding Flights at the Melbourne Star! We have also supported Reconciliation Week, Lunar New Year, Freeze MND and countless other events and charities.”
Arina Kruglyakova, Marketing Manager, Melbourne Star Observation Wheel
The role of volunteers continues to play a significant part in tourism, not least of all, The Young Tourism Network.
“The Young Tourism Network has made great strides in the first half of 2018, locking in some new sponsors and hosting some great professional development events and networking nights. It would be great to continue strengthening the new and old relationships and increase awareness of the Young Tourism Network for the remainder of the year.” James Tranter, Young Tourism Network
While meeting and exceeding goals was certainly a feature for many, others have started looking ahead into 2019.
“Wonderland is in full swing, exceeding targets and generating high visitor satisfaction, which is really exciting for a homegrown exhibition of this scale. I’m also starting to look ahead to 2019 when we will transform Screen Worlds – our permanent exhibition is over a decade old and ready to be refreshed and reimagined.”
Anaya Latter, Marketing and Communications Coordinator, Australian Centre for the Moving Image.
Collaboration and strong partnerships are keys to success for many tourism businesses. This was also reflected in resolutions set and achieved.
“My new year’s resolution was to pursue and strengthen my industry partnerships. Happy to say this has been progressing quite well. Over the past six months I have packaged with two major bus companies providing city sights tours, partnered with several attractions to provide reciprocal offers, pursued collaborative activities with other attractions to further leverage major events, and actively participated in various industry collectives including the newly formed Cultural Attractions of Australia Association.”
Brendan Sanders, Tourism Marketing Executive, Melbourne Cricket Club
Like many others in the industry, Brendan is growing his career, and we wish him all the best in his new role at Tourism Greater Geelong and The Bellarine as Business Manager. If, like Brendan, you are also thinking of expanding your career in tourism, keep an eye on our careers page. As Destination Melbourne grows in 2018, we have some exciting opportunities available.
We certainly enjoyed catching up with such an inspiring bunch of people, and revisiting what inspired and motived them this year. Here’s to a great start to 2018, and even more wins for tourism in Melbourne in 2019!
See where it all started. Read everyone’s original tourism New Year’s resolutions set at the end of 2017.