World Tourism Day 2018

Celebrate World Tourism Day

The United Nations World Tourism Organisation has named the theme for World Tourism Day 2018 - “Tourism and the Digital Transformation”.

World Tourism Day 2018 is a unique opportunity to raise awareness on the potential contribution of digital technologies to sustainable tourism development, while providing a platform for investment, partnerships and collaboration towards a more responsible and inclusive tourism sector.

United Nations World Tourism Organisation Secretary-General, Zurab Pololikashvili, said, "This year, World Tourism Day highlights the need for investment in disruptive digital technologies that can help foster an environment for innovation and entrepreneurship in tourism.

"Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda. The digital transformation is about providing benefits to all, and we are making sure that tourism contributes to this global commitment."

We know that a digitally advanced tourism sector can improve entrepreneurship, inclusion, local community empowerment and efficient resource management, amongst other important development objectives. This year’s WTD will help us to further explore the opportunities provided to tourism by technological advances including big data, artificial intelligence and digital platforms.

We must better understand the growing economic, societal and environmental impacts of technology and innovation in tourism if our sector is to sustain continuous and inclusive growth in line with the Sustainable Development Goals of the United Nations.

About The World Tourism Organisation (UNWTO)

The World Tourism Organisation (UNWTO), a United Nations specialised agency, is the leading international organisation with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 156 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members.

Celebrate World Tourism Day! #WTD2018

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