Published underIndustry News
Melbourne has won the bid to host the 2020 World Barista and Brewers Cup Championships.
More than 60 national barista champions from across the globe will descend on Australia’s coffee capital when the prestigious coffee competitions take place at the Melbourne International Coffee Expo (MICE) from 4-7 May in 2020.
“Australia is a renowned coffee destination, and now we’ll get to present our sophisticated coffee culture to a global audience. If our coffee culture wasn’t already on the world map, it will be after we host the World Coffee Championships,” said MICE Show Director Simon Coburn.
Just like the host cities of the World Cup and the Olympics, a huge global audience of baristas and coffee professionals is expected to descend on Melbourne for the event, and to explore the city’s unique coffee culture.
“It makes complete sense to have the World Coffee Championships hosted in the city that has led in many ways, the global coffee renaissance. What better choice to host the competitions than a city that treats its coffee as seriously as its sports,” said ST. ALi Owner Salvatore Malatesta.
Unofficially dubbed ‘the Olympics of Coffee’, the World Barista Championship (WBC) is the preeminent international coffee competition produced annually by World Coffee Events (WCE).
The competition focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe.
2015 World Barista Champion and Ona Coffee Founder Sasa Sestic says the announcement is another example of Australia’s coffee culture influencing the world coffee scene.
“The Australian specialty coffee community is among the most innovative and inspiration in the world. We are so proud and excited to once again host the WBC to share our love of specialty coffee with the world,” Sasa says.