Record results from the International Visitor Survey for the year ending 2018

Visitors to Victoria spent an unprecedented $8.5 billion in 2018, up 12.9% on the previous year driving economic growth and creating thousands of jobs.

Data from Tourism Research Australia shows Victoria welcomed 3 million international visitors who stayed a combined 72.9 million nights in the state.

International expenditure, visitors and nights in Melbourne increased, ahead of the national cities averages. Melbourne experienced strong double-digit growth in international spend (+13%), outperforming the national capital cities average (+9%) and more than double the growth rate of Sydney (+4.9%). 

There was a 5.8% increase in visitors to Melbourne (2.9 million), and a 12.4% increase in the number of nights spent here, taking the total up to 64.7 million nights.  

Website Graph

The increase in tourism spending was largely driven by visitors from across Asia, with expenditure by visitors from India, China, Indonesia and Taiwan showing strong growth.


International Overnight Visitor Expenditure in Melbourne

Country

YE December 2018 ($ millions)

YoY Growth

China

3,163

25.6%

India

517

42.9%

Malaysia

432

4.6%

New Zealand

345

-6.9%

United Kingdom

323

3.4%

USA

320

7.9%

Singapore

294

-0.9%

Indonesia

267

23.8%

Hong Kong

223

-5.9%

Japan

191

0.8%

The visitor economy is currently worth more than $28 billion to the Victorian economy and contributes to over 215,000 jobs annually.

Data Source:  Tourism Research Australia, released March 2019

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