Visitors to Victoria spent an unprecedented $8.5 billion in 2018, up 12.9% on the previous year driving economic growth and creating thousands of jobs.
Data from Tourism Research Australia shows Victoria welcomed 3 million international visitors who stayed a combined 72.9 million nights in the state.
International expenditure, visitors and nights in Melbourne increased, ahead of the national cities averages. Melbourne experienced strong double-digit growth in international spend (+13%), outperforming the national capital cities average (+9%) and more than double the growth rate of Sydney (+4.9%).
There was a 5.8% increase in visitors to Melbourne (2.9 million), and a 12.4% increase in the number of nights spent here, taking the total up to 64.7 million nights.
The increase in tourism spending was largely driven by visitors from across Asia, with expenditure by visitors from India, China, Indonesia and Taiwan showing strong growth.
International Overnight Visitor Expenditure in Melbourne
YE December 2018 ($ millions)
The visitor economy is currently worth more than $28 billion to the Victorian economy and contributes to over 215,000 jobs annually.
Data Source: Tourism Research Australia, released March 2019