Media Release

18 August 2016

Melbourne reigns again as ‘World’s Most Liveable City’

Destination Melbourne, the city’s independent tourism organisation, is proud to congratulate city leaders for their role in Melbourne being named the 'World's Most Liveable City' today in the annual Economist Intelligence Unit (EIU) Global Liveability Index for an unprecedented sixth consecutive year.

Compared against 140 other cities from across the world, the EIU Liveability Ranking assigns a rating across five broad categories, including: stability; healthcare; culture and environment; education; and infrastructure.

2016 sees Melbourne named as the first city in the survey’s history to take the coveted first place six years in a row. With a score of 97.5 out of 100, Melbourne narrowly edged out Vienna (2nd) and Vancouver (3rd).

Destination Melbourne, Chief Executive, Laura Cavallo, recognises the positive impact this announcement will have on Melbourne’s visitor industry. “This announcement will further boost Melbourne’s global position and profile to our international visitors, especially those who come to Melbourne for study or business reasons,” Ms Cavallo said.

“The quality of life that we, as a society, enjoy in Melbourne should not be underestimated. It’s a safe, vibrant city with cultural attractions, world-class events and festivals, and countless dining and entertainment options.

“As the factors that underpin our liveability also contribute to the visitor experience, these elements add up to make our city a must-visit destination for people from all around the world.”

Tourism continues to be one of the city’s most valuable industries, with more than $6.3 billion contributed to Melbourne’s economy by international overnight visitors for the year ending March 2016. This figure has risen by an average of 11.8% over the past five years.*

“While the rise in expenditure by international visitors over this time cannot be solely attributed to the title of ‘World’s Most Liveable City’, it’s hard to ignore it as a contributing factor,” Ms Cavallo said.

“This result will continue to make our city a highly-regarded destination of choice not only for tourists, but also for lucrative large-scale events and international conferences.”

*Tourism Research Australia, International tourism expenditure in Victoria, year ending March 2016

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Media Contact: Dylan Stewart on 0419 892 513 or [email protected]

Destination Melbourne is an independent, not-for-profit tourism organisation empowering Melbourne’s visitor industry to continually enhance the visitor experience and inspiring visitors to explore and enjoy Greater Melbourne. www.destination.melbourne