Media Release

14 June 2016

L.A. Tourism’s Marketing Chief to speak at Melbourne LIVE Forum

Mr. Don Skeoch, Chief Marketing Officer at Los Angeles Tourism and expert on the Millennial travel market, will this week visit Melbourne to present the international keynote address at Melbourne LIVE – a new and unique Melbourne Tourism Forum, to be held on Thursday 16 June at RACV City Club.

Renowned both nationally and internationally as a global brand marketer, Mr. Skeoch leads L.A. Tourism’s global brand strategy, market-growth and innovation initiatives, as well as the global marketing and communications functions across 12 countries.

Hosted by independent tourism organisation Destination Melbourne, Melbourne LIVE will provide key insights into the Millennial traveller and how the Melbourne tourism industry can, and needs to, position itself as a Millennial destination.

During his presentation Mr. Skeoch will share the story of the Los Angeles Tourism brand positioning and key brand pillars, which showcase LA’s diverse product base. He will also provide key insights into the creative approach and media strategy behind the recent Get Lost in L.A. campaign, which has a focus on Millennial travelers.

Whilst visiting our city, Mr. Skeoch will have the opportunity to experience Melbourne’s world famous dining and café scene, tour a range of key attractions such as the laneways and Queen Victoria Market and the National Gallery of Victoria’s Australia collection.

Key event information:

Time and Date: 8:30am – 7:00pm, Thursday 16 June

Venue: RACV City Club, 501 Bourke Street Melbourne

Media opportunities:

  • Don Skeoch available for interviews on request (select times Thursday 16 - Friday 17 June only)
  • Destination Melbourne CEO Laura Cavallo is available for interviews on request
  • Other Melbourne LIVE speakers available for interviews on request


Dylan Stewart | 0419 892 513 | [email protected]