Research & Insights

ResourcesCategory 

Tourism Supports Retail Growth

Retail plays a key role in Victoria’s tourism industry, contributing significantly to the Victorian economy. 

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Visitors to Victoria - Experience Overview

This factsheet provides an overview of visitors to Victoria that participated in one of the State's leading experiences. The categories noted in this factsheet include nature-based, cultural, events, food & wine, wineries and aboriginal experiences. Total visitors include both domestic and international overnight visitors, as well as domestic daytrip visitors.

Victoria Visitation Download

Regional Victoria's Top Attractions

This factsheet provides an overview of overnight visitors to Victoria that attended places or attractions in regional Victoria. This includes both domestic and international visitors and may include those that visit the place/ attraction as part of a day-trip.

Victoria Visitation Download

Melbourne's Top Attractions

This factsheet provides an overview of overnight visitors to Victoria that attended places or attractions in Melbourne.This includes both domestic and international overnight visitors and may include those that visit the place/ attraction as part of a day-trip.

Melbourne Visitation Download

Welcoming autistic people - A guide for tourism venues

Autistic people and their families can face barriers that others don’t when

visiting tourism venues. This guide will help tourism businesses overcome common barriers

and welcome autistic people.

Global Research Download

Economic Contribution of Tourism in Victoria 16-17

Tourism is a significant economic driver for Victoria. Tourism in Victoria was estimated to be worth $24.8 billion to the economy in GSP and generated employment of approximately 214,500 people in 2016-17.

Victoria Visitation Download

9. Value of Tourism to Victoria 2016-17 - Infographic

The latest Tourism Satellite Account Results of Victoria's Visitor Economy.

Victoria Visitation Download

8. Victorian Tourism Performance Overview (YEDec17)

International and National Visitor Surveys latest performance results of Victoria's Visitor Economy, year ending December 2017.

Victoria Visitation Download

7. Domestic Infographic (YE Dec 17)

National Visitor Survey Results of Victoria's Domestic Tourism performance, latest results for the year ending December 2017.

Domestic Markets Download

5. Melbourne Tourism Summary (YE Dec 2017)

Tourism is an important industry for the Melbourne tourism region. Melbourne received approximately 29.5 million domestic (overnight and daytrip) and international overnight visitors combined, who spent an estimated $16.8 billion in the year ending December 2017.

Melbourne Visitation Download

4. International Visitor Survey Results - Year Ending Dec 2017

The latest International Visitor Survey (IVS) results for the year ending December 2017 were released on Wednesday 14 March 2018. There has been an increase in visitors to Melbourne and expenditure, outperforming the national capital city average for both spend and visitors, but below for visitor nights.

International Markets Download

2. Melbourne Hotel Supply Map - first half 2018

A summary of new and upcoming hotel product in Melbourne

Products Download

6. Tourism Research Australia State of the Industry 2016-17

This is the eighth edition of TRA’s State of the Industry report and reviews the Australian tourism industry’s size and performance in 2016–17 across a range of key performance indicators.

International Markets Download

3. Tourism Australia USA Campaign 2018

Tourism Australia has launched it's largest ever campaign, targeting the the United States. They have released a resource about how to get involved.

International Markets Download

1. Accessible Tourism Report January 2018

Tourism Research Australia, in partnership with Tourism, Events and Visitor Economy branch of the Victorian Government, and Tourism and Events Queensland, commissioned a study into accessible tourism in Victoria, Queensland and Australia.

Domestic Markets Download

National Visitor Survey Summary (YE Dec 2016)

A summary of statistics from Tourism Research Australia.  Further details are on their website

Domestic Markets Download

International Visitors to Australia - TRA Snaphot (YE Mar 2016)

A two page snapshot of International Visitors to Australia from Tourism Research Australia's latest International Visitor Survey, for the year ending March 2016. 

International Markets Download

Domestic Visitation to regions of Victoria (YE Jun 2016)

Data and trends relating to domestic visitation to Victoria's regions, including Melbourne for the year ending June 2016.

Domestic Markets Download

Victorian Tourism Performance Snapshot (YE Jun 2016)

Tourism Victoria's research unit analyses and collates a range of research and statistics relating to tourism in Victoria. This resource is a summary of the latest high level tourism statistics for Victoria (updated quarterly).

Victoria Visitation Download

International Visitor Survey (YE Mar 2016)

Latest data on international visitors to Victoria including international visitor numbers, nights and expenditure as well as information on year-on-year growth.

International Markets Download

Visitor Information Journey - City of Melbourne

The Visitor Information Journey (June 2013) provides useful insights into the behaviours of visitors, from pre-planning to use of visitor information and services.

Melbourne Visitation Download

International Market Profiles & Snapshots

International Market Profiles provides a summary of the latest tourism data for visitors to Victoria. Information includes: visitor numbers; purpose of visit; expenditure; visitor forecasts; regional dispersal; demographics; visitor behaviour; package travel; and booking methods.

International Markets Download

National Visitor Survey (YE Jun 2015)

This fact sheet provides a summary of the latest tourism data for Victoria. Information includes: domestic and international visitor numbers; visitor expenditure; forecasts and visitor profiles, such as origin; purpose of visit; visitor activities; travel parties; and accommodation used.

Domestic Markets Download

Chinese Visitor Satisfaction (Jan 2014)

Given the China market’s significance and potential for further growth, Tourism Research Australia, on behalf of Tourism Australia, has undertaken research into visitor satisfaction. The project’s aim is to understand the drivers of satisfaction and causes of dissatisfaction among Chinese visitors to inform development of government policy and industry decision-making.

Global Research Download

Melbourne Tourism Satellite Account (2013-14)

Tourism Satellite Accounts (TSA) evaluates tourism industry activity and performance within a national accounting framework. The regional TSA measures both the direct and indirect impacts of tourism on the economy and includes metrics such as Gross Value Added, Gross Regional Product and employment. It also provides information about tourism consumption, output, taxation and the composition of the tourism industry and its interaction with other industries.

Domestic Markets Download

Melbourne Market Profile (YE Dec 2014)

This fact sheet provides a summary of the latest tourism data for Melbourne. Information includes: domestic and international visitor numbers; visitor expenditure and domestic visitor profiles, such as origin; purpose of visit; visitor activities; and travel parties.

Melbourne Visitation Download

National Quarterly Update (Aug 2015)

Tourism Australia’s Quarterly Market Update highlights the current state of international tourism for Australia. This report covers International Visitor Survey data and Australian Bureau of Statistics data to March 2015.

International Markets Download

Regional Tourism Satellite Account FY 2013-14 (Oct 2015)

Tourism Satellite Accounts (TSA) evaluates tourism industry activity and performance within a national accounting framework. The regional TSA measures both the direct and indirect impacts of tourism on the economy and includes metrics such as Gross Value Added, Gross Regional Product and employment.

Domestic Markets Download